Pr Test 1 Set 2 Book

Front 1

What five trends are related to the evolution of public relations?

Back 1

growth of big institutions, heightened public awareness and media sophistication, incraesing incidence of societal change, conflic and fonfrontation, growing power of global media, public opionin, and democacy, dominance of internet

Front 2

archealogists found bulletings in Iraq dating from as early as 1800 bc that told farmers of latest techniques of harvesting, sowing, and irrigating.

Back 2

An early form of PR

Front 3

a committee form during world war one used to channel the patriotic sentiments of americans in support of the US role in the war

Back 3

creel committee

Front 4

advocated ratification of the constitution.

Back 4

alexander hamilton, james madsion, and john jay

Front 5

became one of andrew jackson's most influential assistants and performed just about every white house pr task

Back 5

amos kendal

Front 6

care little for the rest of society

Back 6

robber baarons

Front 7

when the axe fell on the robber barons, it came in the form of criticism from a feisty group of journalists dubbed the

Back 7

muckrakers.

Front 8

Wrote the jungle which attack condtions of the meat packing industry

Back 8

upton sinclair

Front 9

wrote history of the standard oil company which stripped away the public facade of the nations leading petroleum firm

Back 9

ida tarbell

Front 10

The real father of modern public relations

Back 10

Ivy Lee

Front 11

public be damned philosophy was adompted by

Back 11

vanderbilt

Front 12

public be fooled approach was adopted by

Back 12

barnum

Front 13

hired lee to assit with the fall out from the ludlow massacre

Back 13

rockefeller

Front 14

recognized as the individual who began to distinguish publicity and press agentry from public relations based on honesty and candors

Back 14

Ivy Lee

Front 15

during World War II PR field received an even bigger boost because of

Back 15

the office of war information

Front 16

Was the nations first public relations firm that was founded in boston and specialised in general press agentry

Back 16

publicity bureau

Front 17

wrote the book crystallizing public opinion

Back 17

edward bernays

Front 18

PR's first distinguished female practioner and bernay's wife

Back 18

Doris E Fleischman

Front 19

built the counsel on public relattions into a top agency

Back 19

bernay and his wife fleischman (mother of PR)

Front 20

public relations agencies may be ---- in nature or ----- in everything

Back 20

general, specialists