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7 Cards in this Set
- Front
- Back
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information given to the public, persuasion directed at the public to modify attitudes and actions, and efforts to integrate attitudes and actions of an institution with its publics and of publics with those of that institution.
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edward bernays definition of PR
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helps an organization and its publics adapt mutually ot each other.
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public relations definition by pr society of america
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four step model used to influence public opinion as suggested by john marston.
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research, action (key to the process), communication and evaluation
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publics can be classified into serveral overlapping categories.
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internal and external, primary, secondary, and marginal, traditional and future, proponents, opponents and the uncommitted
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what are the funtions of public relations?
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writing, media relations, planning, counseling, researching, publicity, marketing communications, community relations, consumer relations, employee relations, govt affairs, investor relations, special publics relations, public affairs and issues management, web site development and web interface.
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diveristy of experience, performance, communications skills, relationship building, proactivity and passion, teamliness, intangibles such as personality, likeability, and chemistry
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seven areas that characterize a good pr practioner
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what values is PR all about ?
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ethics truth credibility
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