Pr Media Campaigns Test 1

Front 1

Outline the steps in developing a communication campaign

Back 1

1) Research
2) Planning
3) Implementation
4) Evaluation

Front 2

What are the elements that make up the Research stage of the campaign process?

Back 2

1) Problem or Opportunity Identification
2) Solution Identification
3) Analysis of Publics

Front 3

What are the five different elements of the Planning stage of campaigns?

Back 3

1) Setting goals
2) Selecting communication strategies
3) Selecting communication channels
4) Budgeting
5) Scheduling

Front 4

What are the two different concerns in the Evaluation stage of campaigns?

Back 4

1) Message impact - communication goals
2) Campaign impact - organizational goals

Front 5

Briefly explain the six elements of the matrix

Back 5

The 3 types of communication are physical, psychological, and sociological. The 3 elements of each are content, structure, and function.

Front 6

Explain Content, Structure, and Function of the Physical level

Back 6

Content- the 5 senses
Structure- intense, spatial, chronological, easily contrasted
Function- attribute to symbols, easily repeated, contradicted, substituted, complemented, accented, & verified...attributes to communicators in developing status or relationships

Front 7

Explain Content, Structure, and Function of the Psychological level

Back 7

Content- reference one makes which is denotative and connotative, style is logical, interesting, emotional, assertive, concise or ambiguous, or factual
Structure- organic, spatial and chronological, cause/effect, problem/solution, climax/anti-climax
Function- facilitate, inform, promise/reward, bargain, problem-solving, persuade, threaten/punishment

Front 8

Explain Content, Structure, and Function of the Sociological level

Back 8

Content- themes such as fantasy, symbolic, or saga
Structure- symmetry, relationship, relates to symbol
Function- identify problems & solutions, regulate behavior, and exchange information, socially raise consciousness and resolve conflicts

Front 9

Identify the function of messages as physical objects

Back 9

1) Attribution to symbols - if repeated, can be contradicted, substituted, complemented, accented, or verified
2) Attribution to communicators - deeper level establishing a relationship

Front 10

Briefly discuss the concept of the "social content" of messages

Back 10

A message could have a certain meaning on a personal level but could have possibly an entirely different meaning on a social level. Messages might be created specifically for the social aspect. The goal might be to raise thinking and conversing about the message, campaign, or product

Front 11

What are the two aspects of the content of messages at the psychological level?

Back 11

1) Reference
2) Style

Front 12

List the seven psychological functions of messages

Back 12

1) Facilitate
2) Inform
3) Promise/Reward
4) Bargain
5) Problem solving
6) Persuasion
7) Threaten/punishment

Front 13

What are the two different types of psychological structures?

Back 13

1) Organic (spatial, chronological)
2) Psychological (cause/effect, problem/solution, climax/anti-climax)

Front 14

Briefly discuss the two different sociological functions of messages

Back 14

1) Task performance - pertains to identifying problems & solutions, regulating behavior, and exchanging info
2) Group maintenance - involves socializing, raising consciousness, and resolving conflicts

Front 15

What is the physical content of communication? Are some more important than others?

Back 15

The 5 senses: sight, hearing, smell, taste, and touch

Sight and Hearing are the most important when dealing with communication. Sight is single most important

Front 16

What is the definition of public relations and how is change explained?

Back 16

Public relations is about setting and implementing goals to establish a relationship. Change occurs when the function of the communication changes, when changing audience member's ideas, or when changing an environment