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19 Cards in this Set
- Front
- Back
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Who was the first to use the term Propaganda?
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The Catholic Church
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______ was the first press secretary for President Andrew Jackson.
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Amos Kendall
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________ used publicity to promote his circus: "There's a sucker born every minute"
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PT Barnum
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________ creates first corporate press agent department.
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Westinghouse
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The term "Public Relation" was first used by __________ in _______
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The American Association of Railroads. 1897
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Where was the first PR firm open
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In Boston
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where did WW Smith open the first publicity-lobbying firm?
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Washington DC
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President Teddy Roosevelt calls feisty journalists_________ for their attack on robber barons.
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muckrackers
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Ivy Ledbetter Lee? What year?
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wrote the Declaration of Principles, 1906
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______ hired by _______ as corporate PR counselor for ___________.
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Ivy Lee, John D. Rockefeller Jr., Colorado Fuel and Iron Company
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President _________ establishes __________ to mobilize public opinion in support of the war effort and sell war bonds.
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Woodrow Wislon. Creel Committee
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_______ writes first PR book, _______ in what year?
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Edward Bernays, Crystallizing Public Opinion, 1923
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The first PR class was at_____
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New York University
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AT&T hires __________ as first corporate vice president of public relations.
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Arthur Page
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where was the first PR program "practical public relations" Harlow / Black established?
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Stanford University
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When did PRSA form and what was it.
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1947, merged American Council on Public Relations (1939) and National Association of Public Relations Counsel (1944)
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Cutlip and Center publish first edition of __________ .
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Effective PR
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Commission on PR education recommend what?
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four core courses for curriculum
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In 1990 what are three successful things with PR?
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-Women comprise the majority of PR professionals
- PR firm revenues top $1 Billion - Research becomes primary foundation of PR success |
