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13 Cards in this Set
- Front
- Back
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big emphasis on seniors
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since they have long experiences, less easily convinced but dop vote in larger numbers and are intense newspaper readers and amg. readers. good source for volunteers.
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audience characteristics
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audience is very visually orintated
fervent support is generated for single issue heavy emphasis on celebrity and personalities distrust of authority |
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print media - newspapers!
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income from adveritsing
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magazines
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different time scheudle more specific then naewpapers in terms of beats
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tv and radio use personalities and that is good for both the show and the artist
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using guest appearances , new releases on news departments, video releases, silent publicity where a location speaks for itself.
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Ch14
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Ch14
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news release-
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press release is the most ocmmonly used public relations tactic. purpose is the dissemination of info to mass media
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media kit
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press kit usually prepared for majopr events and new prodcuts. its uprpose is to give editors and reporters a variety of info and resources.
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in a media kit
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news release, news featuer, fact sheet, background info, basic brochure,
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pitch letter
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getting someone to get ure product
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email has revolutionze how to spread messages.
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also brochures do this to spread company
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advertising for PR
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done to build image. financial relationsnad advocacy,
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ch 15
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ch 15
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