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17 Cards in this Set
- Front
- Back
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Non-Profits and PR
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role is to establish and maintain relationships necessary to secure organization autonomy and resources needed to achieve the organization's mission
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Types of Organizations
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Membership Associations
Advocacy Groups Social Organizations |
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Membership Association
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people come together to achieve some sort of purpose
Trade Association, Unions, Pro. Associations |
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Advocacy
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fights for a cause
-Environmental |
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Social organization
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service or cause
-Religious, welfare |
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PR Goals
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Develop public awareness
induce people to use services education the public recruit and train people obtain funds educate and inform members |
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Areas of Responsibility
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Internal - member and volunteer relations
External - community and media relations, lobbying Development - donor relations, funding |
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Implications for Non-Profits
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-focus on the individual donor
-focus on matching wants with needs -focus on volunteer retention |
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Fundraising Campaign Stages
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planning - research, set objectives
cultivation - establish relationships solicitation - contact the prospects evaluation - message, medium, prospects |
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PR Tactics with Education
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Media relations, branding and strategic marketing, publications, personal visits, special events
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Government Relations
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representing the interests of an organization to governmental entities
-lobbying, issue mgt, and grassroots lobbying |
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Lobbying
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informing and convincing people to vote or follow a certain way to adhere to the organization's viewpoint
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Grassroots Lobbying
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going straight to the constituents
-coalition building - bringing people together with no financial interest in an issue to speak on the sponsor's behalf |
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Influence Peddling
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past legislators and officials who capitalize on their connections and charge large fees
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PR with Entertainment
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Media Relations
Event promotion Corporate Relations community relations |
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Publicists
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link key stars with opportunities to boost their image, and protect their image
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Sports Publicity
M.U.S.T.S. |
Media Appeals
User friendliness Sales Appeals Thematic Application Special Events promotion |
