Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
3 Cards in this Set
- Front
- Back
|
positioning definition |
the initial seed that leads to the growth of the marketing mix how target market segments perceive the offering relative to competitors the space the product holds in the consumers mind |
|
|
perceptual maps |
based on perceptions of a particular product/ brand relative to the market used to understand the position the product or brand has in the market |
|
|
positioning statement |
identifies who the product is for and what it will do often in the form of a product tag line |
