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13 Cards in this Set

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Bernard Berrelson and Paul Lazarsfeld
Austrian political scientists who wanted to prove that American voters had no idea about the candidates before the campaigning started. their findings proved they were wrong
Miskin Model
people have feelings about candidates before they are even exposed to them; these predispositions are mostly a result of upbringing
MOST IMPORTANT
Party identification
Candidate Identification
Issue Identification
Morris Fiorina- Retrospective voting in America
party identification is a result of information people take in about particular candidates and issues and not solely due to early life influences. He argued the importance of candidate and issues over party identification
Anthony Downs
parties array themselves with respect to issues along a continuum; when a system is dominated by two parties, they tend to be near each other on the continuum in an effort not to alienate voters; if its a multiparty system, the parties tend to differentiate in order to find their own niche of voters
Samuel Popkin
The Reasoning Voter- Low information rationality
Phillip Converse
compared a panel of voters in 192, 43, 56 and 72 and found that public opinion was extremely inconsistent across issues over time.
Burdett Loomis
interest groups- have a lot of money- high cost and low chance of reward but the reward is high
David Brady-Critical elections
1860s-Abraham Lincoln-barely won; slavery was the biggest issue; dems- pro, reps- against
1890s- would America go industrial or stay agricultural; Republicans were for industry, dems were for agriculture- republicans won- won white house till woodrow wilson
NEw DEal election- dems voted from north and south
-when salience is high and when party sides are high, then it is a critical election, example; slavery
Mendand- The unpolitical animal
three theories
1. americans vote arbitrarily and have no knowledge of any actual political arguments
2. people might not know everything, but vote based on some information or "light opinion"
3. electore is pretty well informed, not as much as political elites,
Hollihan-Uncivil Wars
-decline of influence of political parties
-influence of interest groups
-influence of political consultants
positional issues
at least two opinions, ex. abortion
valence issues
important to get on the right side of the issue, i.e. crime
Converse- The Nature of Belief Systems of Mass Publics
Idealogues - <5.5% -politically informed that know the government in depth
10.5% -near idealogues
42% group interest-
20% nature of the times- based on if the voter is doing well, he accredits the pres.
rest- uniformed and vote arbitrarily