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20 Cards in this Set

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political generation
a group of citizens whose political views have been shaped by the common events of their youth
rational ignorance
the state of being uninformed about politics becaues of the cost in time and energy
marriage gap
the tendency for married people to hold different political opinions than people who never married
Public Opinion
The collective attitudes and beliefs of individuals on one or more issues
Benchmark poll
initial poll on candidate and issues on which campaign strategy is based and agains which later polls are compared
political socialization
The process by which we learn our political orientations and allegiances
political efficacy
the sense of being effective in political affairs
Straw poll
Poll that attempts to determine who is ahead in a political race
Public Opinion Polls
Scientific efforts to estimate what an entire group thinks about an issue by asking a smaller sample of the group for its opinion
two step flow of information
the proccess by which citizens take thier political cues from more well informed opinion leaders
Sample Bias
The effect of having a samplet that does not represent all segments of the population
Systematic random sample
sample choosen in such a way that any member of the population being polled has an equal chance of being selected for the sample
Exit poll
election related questions asked of voters right after they vote
Opinion Leaders
people who know more about certain topics than we do and whose advice we trust, seek out, and follow
Sample
The portion of the population that is selected to participate in a poll
Gender gap
the tendency of men and women to differ in thier political views on some issues
Tracking Poll
an ongoing series of surveys that follow changes in public opinion over time
Sampling error
A number that indicates within what range the results of a poll are accurate
push poll
poll that asks for reactions to hypothetical, often false, information in order to manipulate public opinion
Spiral silence
the process by which a majority opinion becomes exaggerated because minorities do not feel comfortable speeking out in opposition