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46 Cards in this Set

  • Front
  • Back
Media ownership and its effects
How the news can be twisted to fit the stations owners viewpoint and thus creating a biased view
Impacts of cable TV
It made it much easier for people to access the news and other such entertainment
Impacts of Internet
This made advertising and access to information even easier than with TV
Prior Restraint
Government intervention to prevent the publication of material it finds objectionable
Minimal Effect
The belief that change in voting intent as a result of mass media exposure is relatively rare
Watchdog
The media's role in keeping a close eye on politicians and presenting stories and information that politicians might not willingly reveal to the media on their own
Agenda Setting
The media's role in determining which issues the public considers important, by covering some issues and ignoring others
Priming
The tendency of the public to assess the performance of the president, or presidential candidates, in terms of the issues that the public considers most important
Framing
How people portray a certain issue. how a news show tries to represent the issue
Horse Race
A focus in election coverage on who and what are up or down in the latest poll numbers
Bias
Favorable treatment to certain politicians, policy positions, groups, and political outcomes
Selective exposure
Only watch and listen to TV and radio that are consistent to own beliefs
Selective perception
One hears a news story as one wants to and not the downfalls of the news
Selective retention
The process when people more accurately remember messages that are closer to their interests, values and beliefs than those that are in contrast with their values and beliefs, selecting what to keep in the memory, narrowing the information flow
Positive ads
a way to focus on the candidate and play up his values and positives
Negative ads
You talk about your opponent in a poor light and you attack their shortcomings in policy and beliefs
Contrast comparative ads
50%sponsor 50%Target compare yourself to your opponents
Political culture
The basic values, beliefs, attitudes, predispositions, and expectations of citizens toward the political system of their society and toward themselves as participants in it
3 Functions of Political Culture
Tolerance, Mobility and Self-esteem
American Creed
1.Equality 2.Individualism 3.Liberty 4.Democracy 5.Property 6.Religion 7.Rule of law 8.Limited Gov 9.Civic Duty 10.Freedom of expression/speech 11.Capitalism/free market 12.Sports 13.Patriotism 14.Diversity
Communitarianism
A view on Politics that the needs of the community are of higher priority in government than the needs of the individual, even if the result is a resurrection of individual liberties
Discrimination
A view on politics that not all groups in society are deserving of equal rights and opportunities
Multiculturalism
A view on politics that group identity influences political beliefs and that, because groups are naturally diverse in their beliefs, the idea of a shared or dominant political culture merely reflects the imposition of a dominant group's belief's on subordinate groups
Libertarianism
A view on politics that emphasizes the importance of individual choice and responsibility, the private sector, and the free market, in which government's primary obligations are to defend the country militarily, protect individuals from crime, and ensure that people fulfill contracts entered into freely
Tolerance
willingness of individuals to extend rights to
4 components that influence level of tolerance
1.Liberal arts Education 2.Mobility 3.Self-Esteem 4.acceptance of others
Trust
how much faith the general public has in their governement
Efficacy
you feel like you can make a difference in the world and that you should be involved in the decision making
Public Opinion
The collective political beliefs and attitudes of the public, or groups within the public, on matters of relevance to government
Salience
An issue's importance to a person, or to the public in general
Stability
The likelihood that public opinion will change, the speed with which the change would occur, and the likelihood that the new opinion would endure
Direction
In public opinion, the tendency for or against some phenomenon
Intensity
The strength of the direction of public opinion
Political socialization
The learning process in which individuals absorb information and selectively add it to their knowledge and understanding of politics and government
Primacy
the principle that what is learned first is learned best and lodged firmly in one's mind
Persistence
The principle that political lessons, values, and attitudes learned early in life tend to structure political later on in life
goals of political socialization
What you can can learn and who you can learn it from involving politics
Agents of political socialization
1.Family 2.Religious Institutions 3.Peer Groups 4.Educational System 5.The media
Direct Transfer
The movement of tax-deferred retirement assets from one plan or custodian directly to another
Generational effect
The situation when younger citizens are influenced by events in such a fashion that their attitudes and beliefs are forever rendered distinct from those of older generations
Period effect
An effect that influences the attitudes and beliefs of people of all ages
Life cycle effect
attitudes or physical characteristics that change as one ages no matter the time period or generation. One's hair turning grey is a life cycle
Political Ideology
Different peoples political values and what they believe in accordance to political laws
Liberal
1.more government the better 2.more social programs the better 3.Less likely to use force 4.Believe in Rehabilitation
Conservative
1.Equality of outcome 2.Use the gifts that are given to you and that helps spur on the economy 3.Private better than public 4.No gov. control except to contain order
Moderate
Someone who is in between a liberal and conservative they are in the middle on political issues