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46 Cards in this Set
- Front
- Back
Media ownership and its effects
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How the news can be twisted to fit the stations owners viewpoint and thus creating a biased view
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Impacts of cable TV
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It made it much easier for people to access the news and other such entertainment
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Impacts of Internet
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This made advertising and access to information even easier than with TV
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Prior Restraint
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Government intervention to prevent the publication of material it finds objectionable
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Minimal Effect
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The belief that change in voting intent as a result of mass media exposure is relatively rare
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Watchdog
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The media's role in keeping a close eye on politicians and presenting stories and information that politicians might not willingly reveal to the media on their own
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Agenda Setting
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The media's role in determining which issues the public considers important, by covering some issues and ignoring others
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Priming
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The tendency of the public to assess the performance of the president, or presidential candidates, in terms of the issues that the public considers most important
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Framing
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How people portray a certain issue. how a news show tries to represent the issue
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Horse Race
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A focus in election coverage on who and what are up or down in the latest poll numbers
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Bias
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Favorable treatment to certain politicians, policy positions, groups, and political outcomes
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Selective exposure
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Only watch and listen to TV and radio that are consistent to own beliefs
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Selective perception
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One hears a news story as one wants to and not the downfalls of the news
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Selective retention
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The process when people more accurately remember messages that are closer to their interests, values and beliefs than those that are in contrast with their values and beliefs, selecting what to keep in the memory, narrowing the information flow
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Positive ads
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a way to focus on the candidate and play up his values and positives
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Negative ads
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You talk about your opponent in a poor light and you attack their shortcomings in policy and beliefs
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Contrast comparative ads
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50%sponsor 50%Target compare yourself to your opponents
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Political culture
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The basic values, beliefs, attitudes, predispositions, and expectations of citizens toward the political system of their society and toward themselves as participants in it
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3 Functions of Political Culture
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Tolerance, Mobility and Self-esteem
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American Creed
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1.Equality 2.Individualism 3.Liberty 4.Democracy 5.Property 6.Religion 7.Rule of law 8.Limited Gov 9.Civic Duty 10.Freedom of expression/speech 11.Capitalism/free market 12.Sports 13.Patriotism 14.Diversity
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Communitarianism
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A view on Politics that the needs of the community are of higher priority in government than the needs of the individual, even if the result is a resurrection of individual liberties
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Discrimination
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A view on politics that not all groups in society are deserving of equal rights and opportunities
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Multiculturalism
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A view on politics that group identity influences political beliefs and that, because groups are naturally diverse in their beliefs, the idea of a shared or dominant political culture merely reflects the imposition of a dominant group's belief's on subordinate groups
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Libertarianism
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A view on politics that emphasizes the importance of individual choice and responsibility, the private sector, and the free market, in which government's primary obligations are to defend the country militarily, protect individuals from crime, and ensure that people fulfill contracts entered into freely
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Tolerance
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willingness of individuals to extend rights to
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4 components that influence level of tolerance
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1.Liberal arts Education 2.Mobility 3.Self-Esteem 4.acceptance of others
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Trust
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how much faith the general public has in their governement
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Efficacy
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you feel like you can make a difference in the world and that you should be involved in the decision making
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Public Opinion
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The collective political beliefs and attitudes of the public, or groups within the public, on matters of relevance to government
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Salience
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An issue's importance to a person, or to the public in general
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Stability
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The likelihood that public opinion will change, the speed with which the change would occur, and the likelihood that the new opinion would endure
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Direction
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In public opinion, the tendency for or against some phenomenon
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Intensity
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The strength of the direction of public opinion
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Political socialization
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The learning process in which individuals absorb information and selectively add it to their knowledge and understanding of politics and government
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Primacy
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the principle that what is learned first is learned best and lodged firmly in one's mind
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Persistence
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The principle that political lessons, values, and attitudes learned early in life tend to structure political later on in life
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goals of political socialization
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What you can can learn and who you can learn it from involving politics
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Agents of political socialization
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1.Family 2.Religious Institutions 3.Peer Groups 4.Educational System 5.The media
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Direct Transfer
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The movement of tax-deferred retirement assets from one plan or custodian directly to another
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Generational effect
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The situation when younger citizens are influenced by events in such a fashion that their attitudes and beliefs are forever rendered distinct from those of older generations
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Period effect
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An effect that influences the attitudes and beliefs of people of all ages
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Life cycle effect
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attitudes or physical characteristics that change as one ages no matter the time period or generation. One's hair turning grey is a life cycle
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Political Ideology
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Different peoples political values and what they believe in accordance to political laws
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Liberal
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1.more government the better 2.more social programs the better 3.Less likely to use force 4.Believe in Rehabilitation
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Conservative
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1.Equality of outcome 2.Use the gifts that are given to you and that helps spur on the economy 3.Private better than public 4.No gov. control except to contain order
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Moderate
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Someone who is in between a liberal and conservative they are in the middle on political issues
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