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25 Cards in this Set

  • Front
  • Back

Super PACs

Independent groups that can raise unlimited amounts of money from individuals, laborunions, and corporations and can spend it to support or oppose political candidates but cannot coordinate directly with candidates or political parties

Electoral College

The presidential electors, selected every four years torepresent the votes of their respective states, who meet to cast the electoral votes for president and vice president

Redistricting

Process whereby state legislatures redraw the boundaries of congressional districts in the state to make them equal in population size

Gerrymandering

Redistricting that blatantly benefits onepolitical party over the other or concentrates (or dilutes) the voting impact of racial and ethnic groups

Permanent Campaign

Charge that presidents and members of Congress focus more on winning thenext election than on governing

Invisible Period

Period just before the primaries begin during which candidates attempt to capture party support and media coverage

Swing Voters

Voters who are neither reliably Republican nor reliably Democratic and who are pursued by each party during an election,as they can determine which candidate wins

Swing States

States that are not clearlypro-Republican or pro-Democrat and therefore are of vital interest to presidential candidates, as they can determine election outcomes

Battleground State

State in which the outcome of the presidential election is uncertain and in which both candidates invest much time and money, especially if its votes are vital for a victory in the ElectoralCollege

Microtargeting

Gathering detailed information on cross sections of the electorate to track potential supporters and tailor political messages for them; also called narrowcasting


parties microtarget cross-pressured individuals ontheir wedge issues

Valence Issues

Noncontroversial or widely supported campaign issues that are unlikely to differentiate the candidates

Position issues

Political issues that offer specific policy choices and often differentiate candidates’ views and plans of action

Wedge Issue

Divisive issue focused on particular group of the electorate that candidates use to gain more support by taking votes away from their opponents

Negativity

Campaign strategy of telling voters why they should not vote for the opponent and of highlighting information that raises doubts about the opponent

Vanishing Marginals

Trend marking the decline of competitive congressional elections

Safe Seats

Seat in Congress considered to be reliably held by one party or the other

Suffrage

Right to vote

Rational Voting

Economic model of voting where in citizens weigh the benefits of voting against the costs in order to take the most personally beneficial course of action

Efficacy

Extent to which people believe theiractions can affect public affairs and the actions of government

Contextual Factors

-Negative campaigning


-Media coverage


-Campaign spending


-Actual/perceived competitiveness of election


-Actual/perceived importance of election

Compulsory Voting

Practice that requires citizensto vote in elections or face punitivemeasures such as community service,fines, or imprisonment

Voting Age Population (VAP)

Used to calculate the rate of participation by dividing the number ofvoters by the number of people in the country who are 18 and over

Voting Eligible Population (VEP)

Used to calculate the rate of participation bydividing the number of voters by thenumber of people in the country whoare eligible to vote rather than just ofvoting age

Graveyard Voting

Corrupt practice of using a dead person’s name tocast a ballot in an election

Individual Factors

-Voting more likely with higher income


-Voting more likely with more education


- Homeowners more likely to vote


-Efficacy


-Strong partisanship


- Mobilization