Politics In The Us

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news media

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media providing the public with new info about subjects of public interest

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yellow journalism

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a form of newspapaer publishing in vogue in the late 19th century that featured pics, comics, color, and sensationalized, oversimplified news coverage

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muckraking

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a form of journalism, in vogue in early 20th century, concerned w/ reforming govt and business conduct

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print media

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traditional form of mass media, comprising newspapers, magazines, newsletters, and journals

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broadcast media

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tv, radio, cable, and satellite

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new media

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technologies, such as the internet, that blur the line between media sources and create new opportunities for the dissemination of news and other info

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network

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an association of broadcast stations that share programming through a financial arrangement

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affiliates

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local tv stations that carry the programming of a national network

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wire service

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an electronic delivery of news gathered by the news service's correspondents and sent to all member new media orgs.

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narrowcasting

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targeting media programming at specific populations within society

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blog

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web based journal entries that provide an editorial and news outlet for citizens

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content regulation

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govt attempts to regulate the substance of the mass media

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equal time rule

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requires broadcast stations to see air time equally to all candidates in a political campaign if they choose to sell to any

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fairness doctrine

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rule in effect from 1949-1985 requiring broadcasters to cover events adequately and to present contrasting views on important public issues

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press release

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a document offering an official comment or position

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critical election

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an election that signals a party realignment through voter polarization around new issues

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secular realignment

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the gradual rearrangement of party coalitions, based more on demographic shifts than on shocks to the political system

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nomination campaign

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that part of political campaign aimed at winning a primary election

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general election campaign

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part of political campaign aimed at winning a general election

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voter canvass

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the process by which a campaign reaches individual voters, either by door-to-door solicitation or by the telephone

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get out the vote (GOTV)

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a push at the end of a political campaign to encourage supporters to go to the polls

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campaign manager

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the individual who travels w/ the candidate and coordinates the many different aspects of the campaign

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finance chair

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a professional who coordinates the fund-raising efforts for the campaign

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pollster

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a professional who takes public opinion surveys that guide political campaigns

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direct mailer

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a professional who supervises a political campaign's direct mail fundraising strategies

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communications director

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the person who develops the overall media strategy for the candidate, blending free press coverage w/ paid TV, radio, and mail media

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press secretary

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the individual charged w/ interacting and communicating w/ journalists o a daily basis

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internet team

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the campaign staff that makes use of web-based resources to communicate w/ voters, raise funds, organize volunteers, and plan campaign events

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campaign consultant

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a private-sector professional who selss to a candidate the technologies, services, and strategies required to get that candidate elected

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paid media

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political advertisements purchased for a candidate's campaign

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free media

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coverage of a candidate's campaign by the news media

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new media

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new technologies, such as the internet, that blur the line between paid and free media sources

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positive ad

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advertising on behalf of a candidate that stresses the candidate's qualifications, family, and issue positions, w/o reference to the opponent

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negative ad

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advertising on behalf of a candidate that attacks the opponent's platform or character

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contrast ad

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ad that compares the records and proposals of the candidates, w/ a bias toward the sponsor

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spot ad

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television advertising on behalf of a candidate that is broadcast in sixty-thirty- or ten second duration

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inoculation ad

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advertising that attempts to counteract an anticipated attack from the opposition before the attack is launched

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candidate debate

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forum in which political candidates face each other to discuss their platforms, records, and character