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20 Cards in this Set
- Front
- Back
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Year when Labour only had a lead amongst the 18-24 age group
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2010
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Percentage of Afro Caribbean, then Asian vote labour achieved in 1997
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86% AC, 70% Asian
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Theory espoused by Dunleavy and Husbands
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Arguing media distorts information in support of those who hold power in society.
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Stated any party supporting the dominant ideology portrayed via the media will attract votes
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Chomsky - 'manufacturing consent'
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Year Kinnock almost won with Labour, until The Sun had the 'lightbulb head' front page
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1992
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Percentage of 2010 vote Labour achieved amongst AB and DE voters
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29%, 48%
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Percentage of 2010 vote The Conservatives achieved amongst AB and DE voters
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36%, 28%
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What percentage of the voters in the 1997 general election did Kellner say decided in the election campaign?
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43%
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Short term reason labour may have won in 1997 & 2010
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The economy was growing and few saw change as necessary, potentially
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4 ideological perspectives on pressure groups
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Elitist, Marxist, pluralist and new right
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Percent polled in 2010 who agreed/strongly agreed it was time for a change of goverment
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76%
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Point contradicting importance of the media's political persuasion of voting behavior
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1/3 of Sun readers in the 1980s thought it was a Labour paper
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Year traditionally Tory papers (express, mail) attacked Labour yet had little effect as they we're read by core Tory voters
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2005
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What did the 1992 Tory campaign claim?
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That labour's tax and spending plans didn't add up, leading to high taxes and inflation - a double whammy campaign
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What did the 1992 Tory campaign claim?
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That labour's tax and spending plans didn't add up, leading to high taxes and inflation - a double whammy campaign
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Body who's studying found that political celebrity endorsements generally have little impact on voting behaviour
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Pew Research Centre
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Percentage of country LSE estimate become campaign free due to not being marginal seats
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50-70%
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Which professor stated the Tory win in 2010 reflected the electorate's greater preference for Cameron, terming this domination of party leader in voting behaviour 'valence theory'
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David Denver
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In which years did 7% of the electorate in opinion polls claim the party leader was the main reason for voting how they did
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1992 & 1997
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Who argued that a new working class developed in the 1980s, with less class consciousness and identity
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Heath, Jowell and Curtis
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