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14 Cards in this Set
- Front
- Back
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Equal opportunities rule |
Under the Federal Communications Act of 1934,the requirement that if a broadcast station gives or sells time to a candidatefor any public office, it must make available an equal amount of time under thesame conditions to all other candidates for that office. |
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Federal Communications Commission |
An independent federal agency that regulatesinterstate and international communication by radio, television, telephone,telegraph, cable, and satellite. |
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Gatekeepers |
Media executives, news editors, and prominentreporters who decide which events to report and which elements in those storiesto emphasize.>\ |
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Horse Race Journalist |
Election coverage by the mass media that focuseson which candidate is ahead rather than on national issues. |
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Mass Media |
The means employed in mass communication, oftendivided into print media and broadcast media. |
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Newsworthiness |
The degree to which a news story is importantenough to be covered in the mass media. |
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Political Agenda |
A list of issues that need government attention. |
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Political Socialization |
The complex process by which people acquiretheir political values. |
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Public Opinion |
The collected attitudes of citizens concerning agiven issue or question. |
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Reasonable access rule |
An FCC rule that requires broadcast stations tomake their facilities available for the expression of conflicting views orissues by all responsible elements in the community. |
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Self Interest Principle |
The implication that people choose whatbenefits them personally. |
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Socio Economic Status |
Position in society, based on a combination ofeducation, occupational status, and income. |
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Television Hypothesis |
The belief that television is to blame for thelow level of citizens’ knowledge about public affairs. |
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Watchdog Journalism |
Journalism that scrutinizes public and businessinstitutions and publicizes perceived misconduct |
