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20 Cards in this Set
- Front
- Back
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public oopinion
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citizens' attitudes about political issues, leaders, institutions, and events
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values (or beliefs)
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basic principles that share a person's opinions about political issues and events
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political ideology
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a cohesive set of beliefs that form a general philosophy about the role of government
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attitude (or opinion)
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a specific preference on a particular issue
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equality of opportunity
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a widely shared American ideal that all people should have the freedom to use whatever talents and wealth they have to reach their fullest potential
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liberty
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freedom from government control
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democracy
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a system of rule that permits citizens to play a significant part in the governmental process, usually through the election of key public officials
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political socialization
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the induction of individuals into the political culture; learning the underlying beliefs and values that the political system is based on
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agencies of socialization
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social institutions, including families and schools, that help to shape individuals' basic political beliefs and values
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gender gap
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a distinctive pattern of voting behavior reflecting the differences in views between women and men
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liberal
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a liberal today generally supports political and social reform; extensive governmental intervention in the economy; the expansion of federal social services; more vigorous efforts on the behalf of the poor, minorities, and women; and greater concern for consumers and the environment
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conservative
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today this term refers to those who generally support the social and economic status quo and are suspicious of efforts to introduce new political formulae and economic arangements. Conservatives believe that a large and powerful government poses a threat to citizens' freedom
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political efficacy
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the ability to influence government and politics
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marketplace of ideas
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the public forum in which beliefs and ideas are exchanged and compete
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public opinion polls
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scienific instruments for measuring public opinion
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sample
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a small group selected by researchers to represent the most important characteristics of an entire population
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salient interests
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attitudes and views that are especially important to the individual holding them
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illusion of saliency
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the impression conveyed by polls that something is important to the public when actually it is not
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bandwagon effect
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a shift in electoral support to the candidate that public opinion polls report as the front-runner
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push polling
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a polling technique in which the questions are designed to shape the respondent's opinion
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