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20 Cards in this Set

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public oopinion
citizens' attitudes about political issues, leaders, institutions, and events
values (or beliefs)
basic principles that share a person's opinions about political issues and events
political ideology
a cohesive set of beliefs that form a general philosophy about the role of government
attitude (or opinion)
a specific preference on a particular issue
equality of opportunity
a widely shared American ideal that all people should have the freedom to use whatever talents and wealth they have to reach their fullest potential
liberty
freedom from government control
democracy
a system of rule that permits citizens to play a significant part in the governmental process, usually through the election of key public officials
political socialization
the induction of individuals into the political culture; learning the underlying beliefs and values that the political system is based on
agencies of socialization
social institutions, including families and schools, that help to shape individuals' basic political beliefs and values
gender gap
a distinctive pattern of voting behavior reflecting the differences in views between women and men
liberal
a liberal today generally supports political and social reform; extensive governmental intervention in the economy; the expansion of federal social services; more vigorous efforts on the behalf of the poor, minorities, and women; and greater concern for consumers and the environment
conservative
today this term refers to those who generally support the social and economic status quo and are suspicious of efforts to introduce new political formulae and economic arangements. Conservatives believe that a large and powerful government poses a threat to citizens' freedom
political efficacy
the ability to influence government and politics
marketplace of ideas
the public forum in which beliefs and ideas are exchanged and compete
public opinion polls
scienific instruments for measuring public opinion
sample
a small group selected by researchers to represent the most important characteristics of an entire population
salient interests
attitudes and views that are especially important to the individual holding them
illusion of saliency
the impression conveyed by polls that something is important to the public when actually it is not
bandwagon effect
a shift in electoral support to the candidate that public opinion polls report as the front-runner
push polling
a polling technique in which the questions are designed to shape the respondent's opinion