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72 Cards in this Set

  • Front
  • Back

Exit Polls

Polls conducted as voters leave selected polling places on Election Day.

Margin of Error

A measure of the accuracy of a public opinion poll.

Political Socialization

The process through which individuals acquire their political beliefs and values.

Population

The entire group of people who's attitudes a researcher wishes to measure

Public Opinion

What the public thinks about a particular issue or set of issues at any point in time

Public Opinion Polls

Interviews or surveys with samples of citizens that are used to estimate the feelings and beliefs of the enter population

Push Polls

Polls taken for the purpose of providing information on an opponent that would lead respondents to vote against that candidate

Random Sampling

A method of poll selection that gives each person in a group the same change of being selected

Sample

A subset of the whole population selected to be questioned for the purposes of prediction or gauging opinion

Stratified Sampling

A variation of random sampling; the population is divided into subgroups and weighted based on demographic characteristics of the national population

Straw Polls

Unscientific survey used to gauge public opinion on a variety of issues and policies

Tracking Polls

Continuous surveys that enable a campaign or news organization to chart a candidate's daily rise or fall in support

Critical Election

An election that signals a party realignment through voter polarization around new issues and personalities

Dealignment

A trend or process whereby a large portion of the electorate abandons its previous partisan affiliation

Delegate

Representative to the party convention

Party Identification

A citizen's personal affinity fort a political party, usually expressed by a tendency to vote for the candidates of that party.

Plurality

The person who receives the most votes.

Political Machine

A party organization that recruits voter loyalty with tangible incentives and is characterized by a high degree of control over members activity.

Political Party

An organized group with shared goals and ideals that joins together to run candidates for office and exercise political and electoral power

Proportional Representation

A voting system that apportions legislative seats according to the percentage of the vote won by a particular political party.

Realignment

Dramatic shifts in partisan preferences that drastically alter the political landscape.

Winner Take All System

An electoral system in which the party that receives at least one more vote than any other party wins the election.

Direct Democracy Procedures

Where every decision is voted upon.

Elector

Member of the Electoral College.

Electoral College

Representatives of each state who cast the final ballots that actually elect a president

Electorate

The citizens eligible to vote

Front Loading

The tendency of states to choose an early date on the nomination calendar

General Election

Election in which voters decide which candidates will actually fill elective public offices.

Incumbency

Already holding an office.

Midterm Election

An election that takes place in the middle of a presidential term

Political Participation

Any activity that shapes, affects, or involves the political sphere

Primary Election

Election in which voters decide which of the candidates within a party will represent the party in the general election

Prospective Judgment

A voter's evaluation of a candidate based on what he or she pledges to do about an issue if elected.

Reapportionment

The reallocation of the number of seats in the House of Representatives after each decennial census

Retrospective Judgment

A voter's evaluation of a candidate based on past performance on a particular issue

Ticket Splitting

voting for candidates of different parties for various offices in the same election.

Turnout

The proportion of the voting age public that casts a ballot

Voting

Cause (someone) to gain or lose a particular post

501(c) Group

Interest groups whose primary purpose is not electoral politics.

527 Political Committee

Organizations created with the primary purpose of influencing electoral outcomes; the term is typically applied only to freestanding interest groups that do not explicitly advocate for the election of a candidate.

Campaign Orginzation

All members of a campaign doing individual jobs to maintain order and efficiency.

General Election

Election in which voter decide which candidates will actually fill elective public offices.

GOTV

A push at the end of a political campaign to encourage supports to go to the polls.

Independent Expenditures

Spending for campaign activity that is not coordinated with a candidate's campaign.

Nomination

The action of nominating or state of being nominated

PAC

Officially recognized fund raising orgainzation that represent interest groups and are allowed by federal law to make contributions directly to candidates' campaigns.

Public Funds

Donations from general tax revenues to the campaigns of qualifying presidential candidates.

Super PAC's

Political action committees established to make independent expenditures.

Agenda Setting

The process of forming the list of issues to be addressed by government

Background

On background- information provided to a journalist that will not be attributed to a named source


Deep background- Information provided to a journalist that will not be attributed to any source.

Broadcasting

Transmit (a program or some information) by radio or television.

Citizen Journalists

Ordinary individuals who collect, report, and analyze news content.

Content Regulations

Limitations on the substance of the mass media

Equal Time Rule

The rule that requires broadcast stations to sell air time equally to all candidates in a political campaign if they choose to sell it to any

Framing

The process by which a news organization defines a political issue and consequently affects opinion about the issue.

Media

Print, Radio, TV, Internet

Media Effects

The influence of news sources on public opinion.

Narrowcasting

Targeting media programming at specific populations within society.

Press - Public Figures Interation

Press release- A document offering an official comment or position.


Press briefing- A relatively restricted session between a press secretary or aid and the press.


Press conference- An unrestricted session between an elected official and the press.

Record

Information provided to a journalist.

Civic Virtue

The tendency to form small scale associations for the public good

Collective Good

Something of value that cannot be withheld from a nonmember of a group, for example, a tax write off or a batter environment.

Disturbance Theory

The theory that interest groups form as a result of changes in the political system.

Economic Interest

A group with the primary purpose of promoting the financial interests of its members.

Elite Theory

The few have it all, the 1% have all the power.

Free Rider Problem

Potential members fail to join a group because they can get the benefit, or collective good, sought by the group without contributing the effort.

Interest Group

A collection of people or organizations that tries to influence public policy.

Lobbying

The activities of a group or organization that seek to persuade political leaders to support the group's position.

Lobbyist

Interest group representative who seeks to influence legislation that will benefit his or her organization or client through political and or financial persuasion.

Pluralist Theory

The theory that political power is distributed among a wide array of diverse and competing interest groups.

Public Interest

An organization that seeks a collective good that will not selectively and materially benefit group members.

Transactions Theory

The theory that public policies are the result of narrowly defined exchanges or transactions among political actors.