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72 Cards in this Set
- Front
- Back
Exit Polls |
Polls conducted as voters leave selected polling places on Election Day. |
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Margin of Error |
A measure of the accuracy of a public opinion poll. |
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Political Socialization |
The process through which individuals acquire their political beliefs and values. |
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Population |
The entire group of people who's attitudes a researcher wishes to measure |
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Public Opinion |
What the public thinks about a particular issue or set of issues at any point in time |
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Public Opinion Polls |
Interviews or surveys with samples of citizens that are used to estimate the feelings and beliefs of the enter population |
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Push Polls |
Polls taken for the purpose of providing information on an opponent that would lead respondents to vote against that candidate |
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Random Sampling |
A method of poll selection that gives each person in a group the same change of being selected |
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Sample |
A subset of the whole population selected to be questioned for the purposes of prediction or gauging opinion |
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Stratified Sampling |
A variation of random sampling; the population is divided into subgroups and weighted based on demographic characteristics of the national population |
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Straw Polls |
Unscientific survey used to gauge public opinion on a variety of issues and policies |
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Tracking Polls |
Continuous surveys that enable a campaign or news organization to chart a candidate's daily rise or fall in support |
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Critical Election |
An election that signals a party realignment through voter polarization around new issues and personalities |
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Dealignment |
A trend or process whereby a large portion of the electorate abandons its previous partisan affiliation |
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Delegate |
Representative to the party convention |
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Party Identification |
A citizen's personal affinity fort a political party, usually expressed by a tendency to vote for the candidates of that party. |
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Plurality |
The person who receives the most votes. |
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Political Machine |
A party organization that recruits voter loyalty with tangible incentives and is characterized by a high degree of control over members activity. |
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Political Party |
An organized group with shared goals and ideals that joins together to run candidates for office and exercise political and electoral power |
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Proportional Representation |
A voting system that apportions legislative seats according to the percentage of the vote won by a particular political party. |
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Realignment |
Dramatic shifts in partisan preferences that drastically alter the political landscape. |
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Winner Take All System |
An electoral system in which the party that receives at least one more vote than any other party wins the election. |
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Direct Democracy Procedures |
Where every decision is voted upon. |
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Elector |
Member of the Electoral College. |
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Electoral College |
Representatives of each state who cast the final ballots that actually elect a president |
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Electorate |
The citizens eligible to vote |
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Front Loading |
The tendency of states to choose an early date on the nomination calendar
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General Election |
Election in which voters decide which candidates will actually fill elective public offices. |
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Incumbency |
Already holding an office. |
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Midterm Election |
An election that takes place in the middle of a presidential term |
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Political Participation |
Any activity that shapes, affects, or involves the political sphere |
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Primary Election |
Election in which voters decide which of the candidates within a party will represent the party in the general election |
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Prospective Judgment |
A voter's evaluation of a candidate based on what he or she pledges to do about an issue if elected. |
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Reapportionment |
The reallocation of the number of seats in the House of Representatives after each decennial census |
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Retrospective Judgment |
A voter's evaluation of a candidate based on past performance on a particular issue |
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Ticket Splitting |
voting for candidates of different parties for various offices in the same election. |
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Turnout |
The proportion of the voting age public that casts a ballot |
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Voting |
Cause (someone) to gain or lose a particular post |
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501(c) Group |
Interest groups whose primary purpose is not electoral politics. |
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527 Political Committee |
Organizations created with the primary purpose of influencing electoral outcomes; the term is typically applied only to freestanding interest groups that do not explicitly advocate for the election of a candidate. |
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Campaign Orginzation |
All members of a campaign doing individual jobs to maintain order and efficiency. |
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General Election |
Election in which voter decide which candidates will actually fill elective public offices. |
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GOTV |
A push at the end of a political campaign to encourage supports to go to the polls. |
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Independent Expenditures |
Spending for campaign activity that is not coordinated with a candidate's campaign. |
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Nomination |
The action of nominating or state of being nominated |
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PAC |
Officially recognized fund raising orgainzation that represent interest groups and are allowed by federal law to make contributions directly to candidates' campaigns. |
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Public Funds |
Donations from general tax revenues to the campaigns of qualifying presidential candidates. |
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Super PAC's |
Political action committees established to make independent expenditures. |
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Agenda Setting |
The process of forming the list of issues to be addressed by government |
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Background |
On background- information provided to a journalist that will not be attributed to a named source Deep background- Information provided to a journalist that will not be attributed to any source. |
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Broadcasting |
Transmit (a program or some information) by radio or television. |
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Citizen Journalists |
Ordinary individuals who collect, report, and analyze news content. |
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Content Regulations |
Limitations on the substance of the mass media |
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Equal Time Rule |
The rule that requires broadcast stations to sell air time equally to all candidates in a political campaign if they choose to sell it to any |
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Framing |
The process by which a news organization defines a political issue and consequently affects opinion about the issue. |
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Media |
Print, Radio, TV, Internet |
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Media Effects |
The influence of news sources on public opinion. |
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Narrowcasting |
Targeting media programming at specific populations within society. |
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Press - Public Figures Interation |
Press release- A document offering an official comment or position. Press briefing- A relatively restricted session between a press secretary or aid and the press. Press conference- An unrestricted session between an elected official and the press. |
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Record |
Information provided to a journalist. |
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Civic Virtue |
The tendency to form small scale associations for the public good |
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Collective Good |
Something of value that cannot be withheld from a nonmember of a group, for example, a tax write off or a batter environment. |
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Disturbance Theory |
The theory that interest groups form as a result of changes in the political system. |
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Economic Interest |
A group with the primary purpose of promoting the financial interests of its members. |
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Elite Theory |
The few have it all, the 1% have all the power. |
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Free Rider Problem |
Potential members fail to join a group because they can get the benefit, or collective good, sought by the group without contributing the effort. |
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Interest Group |
A collection of people or organizations that tries to influence public policy. |
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Lobbying |
The activities of a group or organization that seek to persuade political leaders to support the group's position. |
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Lobbyist |
Interest group representative who seeks to influence legislation that will benefit his or her organization or client through political and or financial persuasion. |
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Pluralist Theory |
The theory that political power is distributed among a wide array of diverse and competing interest groups. |
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Public Interest |
An organization that seeks a collective good that will not selectively and materially benefit group members. |
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Transactions Theory |
The theory that public policies are the result of narrowly defined exchanges or transactions among political actors. |