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19 Cards in this Set
- Front
- Back
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Public Opinion
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The Combination of all attitudes and beliefs.
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Consensus
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General agreement among citizens on an issue
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Divided Opinion
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Public opinion that is polarized into 2 opposing position.
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Political Socialization
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The process by which people acquire political beliefs and values
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What are some sources of political socialization?
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Family
Peer Group Opinion leaders media political Events Socioeconomic status Race religion |
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Peer group
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A group with shared social characteristics.
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Opinion leader
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Person able to influence opinions because of position, expertise, or personality.
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Media
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Channels of mass communications
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Agenda Setting
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Determining which public policy will be considered.
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Fairness Doctorine
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1949-1987
Radio and television must present controversial issues in a honest, equitable and balanced manner. |
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Generational effects
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Long lasting effects of events.
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Watergate
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1972
Illegal entry into Democratic office by people in Nixon's campaign. |
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Socioeconomic Status
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Value assigned to person based on income or occupation.
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Gender gap
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Voting differences between men and women.
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Opinion poll
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A method of questioning a small sample of people who are considered to represent the population.
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What 2 areas must the sample group represent the population in?
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Demographics and Opinion
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Sampling Error
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The differents between the sample results and the results if the population was used.
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House effect
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In public polling,
the effect where on organization's result differ from others. |
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Framing
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Establishing the context of polling questions or a media report.
Activating preconceived beliefs. |
