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26 Cards in this Set
- Front
- Back
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What is Public Opinion?
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those opinions held by private persons which governments find it prudent to heed.
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Advent of Scientific Polling
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sent out polls to only people with cars or magazine subscriptions...didn't work.
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Margin of Error: Measurement Uncertainty
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give or take percentage points
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Fundamental Uncertainty
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can measure margin of error, but there's a chance it's wrong. 95% confidence intervals
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Where do opinions come from?
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Underlying attitudes: loosely structured
Ideologies: Liberal and conseratives...core values |
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Partisanship
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The political attitude that shapes opinions most is a persons attitude towards political parties
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Cognitive Misers
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adopt values and beliefs that pay off in some way
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Instability of opinion
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Ignorance
Question Wording Ambivalence |
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Politicians pay attention to groups for majority opinion. Group ex?
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African Americans, Hispanics, Gender, Income, Education, Age, Urban/Rural, Region of the Country
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Problems with polls
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Question Wording, Order, Split Samples, Interpretations
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Delegation of authority
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raises the possibility of agency loss
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Early Practices in voting
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Limited the franchise
property requirements |
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CRA 1965
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Civil Rights for all blacks
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Suffrage For Women
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19th ammendment
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26th ammendment
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18 year olds have the right to vote
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Voter Turnout decline
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1960-1972
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Average voter turnout?
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58%
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The Non Representative Electorate
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Wealthy, well educated, older whites are over represented
Poor, uneducated, young, non white under represented |
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How do voters decided?
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Acquire info: opinion leaders, characteristics of candidates, party label
Assess Past performance: evaluate, role of the economy Compare future policy options |
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Election Campaign
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Candidate
Message Way to inform voters about both |
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Role of Public Images
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Media Scrutiny
Importance of Debates Negative Campaigns |
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Campaign money
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Prior to 1970, unregulated
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Congressional Campaign Money
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get from
Individuals PAC's Personal funds |
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How spent?
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Advertising
One quarter on overhead |
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Presidential spent
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Flip Flop states
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Suggested reforms
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Spending Limit
Limited Donations Eliminating PAC's Public Funding |
