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7 Cards in this Set
- Front
- Back
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5 P's in Marketing
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Product
Price Place Promotion Public Relations ------- Purple Cow |
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Traditional Advertising methods
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-Print (newspaper)
-TV -Radio |
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Ad-supported methods
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-Scoreboards
-Billboards -Signage |
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Non-traditional Advertising methods
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-Internet, uniforms, field, equipment
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2 components of Sport Marketing
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-Marketing OF Sport
-Marketing THRU Sport |
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Sports Marketing
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-All activities designed to meet the needs and wants of sport consumers through exchange process
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Discretionary Income
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-Money you have after you've paid off all your bills
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