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6 Cards in this Set
- Front
- Back
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Where did sport Fundraising begin?
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-IPTAY club at Clemson that was formed in 1931(during Great Depression) has contributed over $200 million since
IPTAY - I Pay Ten A Year |
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Where did sport Marketing begin?
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-the 1984 Olympic games in LA through a subsidy from a corporation, corporate sponsors
-Sold $1,000 per mile from NY to LA to carry the torch |
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What is the most important objective of FR?
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1)Successful $
2)Generates enthusiasm for event/project itself 3)Creates/reinforces positive image of organization/people 4)Generates genuine support for efforts/goals of sponsoring organization |
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What are the 4 ingredients of a Sports Program?
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1)Program itself
2)Service Providers 3)Participants 4)Supporting functions |
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What are the 4 categories of FR?
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1)1 person (face to face, 1on1)
2)Sponsorships 3)Profit Centers 4)Special Events/activities |
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What are the 10 essential skills of FR?
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1)Basic skills
2)Technical skills 3)Interpersonal skills 4)Conceptual skills 5)Committment & Dedication skills 6)Image skills 7)Leadership skills 8)Adaptability skills 9)Vision skills 10)Professionalism skills |
