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7 Cards in this Set
- Front
- Back
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Bandwagon
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Everyone is doing it, you must too
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Testimonial
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A famous person endorses a product
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Sterotype
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A fixed idea about all members of a group
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Name-Calling
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Using labels/words to promote negative feelings toward a person or product
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Snob-Appeal
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A product is associated with wealth or glamour
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Loaded words
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Words that appeal to the emotions
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Plain folks
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Using common people to endorse a product
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