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32 Cards in this Set
- Front
- Back
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Persuasion
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communication to INFLUENCE autonomous decision of others
judgement, not certainty |
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Deception
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All deception is persuaion, not all persuasion is deception
more sucess with truth |
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Soul-Leading
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do/use this to be a better person
benefit from what you are pushing |
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Logos
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logic
ie- statistics |
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Ethos
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credibility
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Pathos
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emotion or pity
ie- stories, scenarios, statistics involving death |
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Considerations
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think about this in terms of audience
belief and attitude are short term easy to change values are long term and hard to change |
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Response Shaping
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get someone to take up new belief
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Repsonse Reinforcing
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take topic audience already knows and cares about and make them more passionate for it
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Response Changing
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AKA- response switching
switch from one related thing to another |
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Aquisition
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get something if you do this
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Protection
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keep a good
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Relief
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get rid of a bad
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Prevention
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keep a bad from happening
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Maximize
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repitition
compostition- arrange words effectively (like with statistics) |
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Minimize
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is it relevant?
omission- leave out some, just not all diversion- bring it up then drop for something bigger |
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Unbalancing
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framing
fear tactics start with something shocking or unsettling, then provide a solution |
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Social Penetration
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not only get person to do it, but have them influence others
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Memorable
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catchy slogan, video clip
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Uber-schmoe
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audience can relate to you cause you are just like them
normalcy |
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Yes/Yes
Yes/But |
want audience to go along with you
address why they might not go along with you |
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Altercasting
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a good person would do this
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Altruism
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do this for goodness and not for tangible benefit
right thing to do |
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Self-feeling
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will make you feel good about yourself
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Suggest
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give specific suggestions
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Surveillance
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I will know if you did this or not
ie- santa claus |
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Contrast
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compare to worse or same situation
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Door in the Face
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suggest worst solution first then go on to easier ones
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Foot in the Door
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start with easiest/smallest and work your way up
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Social Proof
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similiar to bandwagon
show that others are doing this |
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Authority
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people with good credentials say this is a good idea
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Scarcity
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time/resources are running out
ie-limited edition |
