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18 Cards in this Set
- Front
- Back
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signification
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the sign that accompanies the thing being considered
For example, the skull and crossbones signifies danger! |
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denotation
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literal meaning
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connotation
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methaphorical, emotional meaning
ex. profit |
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discursive symbols
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symbols that build up over the course of multiple symbols. Occur in language and the development of meaning
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.presentational meaning
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occurs all at once, the message is PRESENTED and experience in entirety at one time
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semantics
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the study of language and meanings, particularly how meaning is created and conveyed
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signal response
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emotionally triggered reactions to symbolic acts, usually played out along the peripheral route
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extensional devices
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techniques for neutralizing and defusing the emotional connotations that often accompany words by adding information that makes meaning clearer.
For examples, indexing (identifying the specific topic), dating (identifying the time frame), the use of "etc." and using quotation marks |
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metaphor parts
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tenor - subject of the metaphor, the meaning trying to get across
vehicle - the way of getting the meaning across, the actual metaphorical term used. ex. doves or roses |
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dimensions of language
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semantic dimension, functional dimension, thematic dimension
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semantic dimension
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the meaning of words used
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functional dimension
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the jobs that words can do, such as naming
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thematic dimension
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the feel and texture of words like "swoosh" or metaphotrs, processed along the peripheral channel. Assonance and alliteration.
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synecdoche
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concise words and phrases
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syntax
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the pattern or structure of the word order in sentences or phrases
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charismatic terms
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terms of considerable potency whose referents it is virtually impossible to discover
ex. freedom, democracy |
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pragmatic style
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attempting to convince neutral or opposition audiences
Needs to be very logical and reasonable |
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unifying style
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locking in support, or encouraging audiences who already agree with you
Can be much more idealistic and emotional than pragmatic |
