Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
16 Cards in this Set
- Front
- Back
|
Functional language
|
what words do
|
|
|
Weaver's grammatical categories
|
simple sentences = simple perception of the world
compound sentences = set things either in balance or opposition, perception of world in terms of similarities or opposites complex sentences = not all parts can stand alone, several causes and effects, some parts more important than others adjectives = make the noun special |
|
|
Semantic language
|
what words mean
different things to different people maps (perceptions) v territories (realities) |
|
|
strategic ambiguity
|
words that can be interpreted in different, often contradictory ways
combining words or phrases in startling ways or presenting issues in new light examining connotations and denotations |
|
|
thematic language
|
how words feel
alliteration = repeating consonants assonance = repeating vowels onomatopeia metaphors sensory language "god", "devil" and charismatic terms |
|
|
four elements of signification
|
object/condition that exists
signs available to represent set of choices set or rules used to decode |
|
|
Burke's identification
|
linguistic sharing of substances, the essence of oneself
sharing of essential beliefs, values, experiences, attitudes |
|
|
Types of evidence
|
direct experience
dramatic or vicarious narratives anecdotes testimony demonstration participation logic statistics |
|
|
cognitive dissonance in persuasion
|
causing an imbalance between current beliefs and desired beliefs in order to get persuadees to change their stance
|
|
|
Types of reasoning
|
cause to effect - most common
effect to cause - finding causes of food poisoning from symptoms - identify series of signs and draw conclusions criteria to application - a,b and c are the criteria for a product or cause, X is the product/cause that will meet the criteria comparison or analogy figurative analogy deductive reasoning - general to specific inductive reasoning - specific to general |
|
|
Cultural myths
|
wisdom of the rustic
possibility of success coming of a messiah conspiracy theory value of challenge eternal return "man's man" and "woman's woman" Jeremiad - inherent struggle REICH'S mob at the gates triumphant individual benevolant community rot at the top |
|
|
American value system
|
puritan and pioneer morality
value of individual achievement and success change and progress ethical equality effort and optimism efficiency, practicality and pragmatism |
|
|
nonverbal channels
|
appeals to attractiveness, similarity, intimacy, trust
dominance and power displays expectancy signaling and violations appearance kinesics proxemics chronemics artifactual communication facial expression eye behavior vocal factors haptics (tactile communication) gestures |
|
|
proxemics (space)
|
public space - 15-25 feet or more
social/formal space - 7-12 feet personal/informal - 3 1/2-4 feet intimate - 6-18 inches |
|
|
kinesics (body language)
|
posture - open/closed, erect and relaxed/tense or slouched
gestures - positive/negative/neutral evalutations, emblems head movement - nodding, shaking, tilting, thrust jaw, etc eye contact |
|
|
Deceptive claims
|
Irrelevant claim - manmade, all natural, fat free, low carb
Advantage - less or more Hazy - I'm for/against X Question - Why not the original? Magic ingredient |
