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15 Cards in this Set
- Front
- Back
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stimulus, input selector, processing center, consumer's current state, consumer's stable characteristics, response |
the six components of perception |
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factors in constructing a world view |
subjectivity, categorization, selectivity, and expectations |
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the existing world-view within the individual, unique to the individual |
subjectivity |
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the "pigeonholing" of information, the prejudging of events and products. |
categorization |
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the degree to which the brain is selecting from the environment, it is subjective |
selectivity |
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the existing information and attitudes that cause people to interpret later information in a specific way |
expectation |
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Law of Primacy |
first experiences affect the interpretation of later experiences |
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the factors that create the overall ambiance in a retail environment |
atmospherics |
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the use of physical space to convey a perceptual stimulus |
proxemics |
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the interpretation of non-verbal communications related to body movement |
kinesics |
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communication carried out in a manner other than through words. Using here or this rather than there or that and body language. |
paralanguage |
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three components of a perceptual response |
attribution, expectancy, and affection |
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applying certain characteristics to an object |
attribution |
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what the individual thinks the object will do |
expectancy |
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emotional response, typically a positive word but it describes any emotional effect |
affection |
