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6 Cards in this Set
- Front
- Back
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SEM |
Search Engine Marketing |
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CPC |
Cost Per Click |
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CTR |
Click Through Rate |
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PPC Campaign Steps |
Create Google AdWords Account Keyword Research Set budgets Choose targeting options Establish campaign architecture Create ad copy Define landing page Establish a bidding strategy Implement conversion tracking/Import Analytics goals Launch campaign |
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Keyword Research |
The process of deciding on the most valuable and appropriate search terms to target |
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USP |
Unique Search Proposition |
