Pas Fall 2010

Front 1

health

Back 1

–Varies according to cultural background
–WHO: “a state of complete physical, mental & social wellbeing, not merely the absence of a disease or infirmity”

Front 2

illness

Back 2

–Response of the person to a disease
–Disease is a medical term –meaning a pathologic change in the structure or function of the body or mind

Front 3

rights inherent in the sick role

Back 3

•Right not be responsible or blamed for the condition
•Right to be excused from the normal role resp.

Front 4

Edward A. Suchman & illness behavior

Back 4

–Symptom Experience
–Assumption of the sick role
–Medical care contact
–Dependent patient
–Recovery or REhabilitation

Front 5

signs

Back 5

measureable changes of physiologic functioning and are detectable using diagnostic procedures

Front 6

symptoms

Back 6

–inherently subjective –not easily quantifiable. Most cases patients will notice symptoms, such as pain, fatigue, nausea as an expression of ill health

Front 7

Acute illness

Back 7

rapid onset of symptoms & lasts only a relatively short time ~ cure is possible in most cases

Front 8

Chronic illness

Back 8

causes or caused by irreversible alteration of normal anatomy and physiology~ cure is usually not possible

Front 9

medical care stage

Back 9

Sick person contacts a HC professional within the HC system
•To seek permission to be sick from a “scientific” rather than a “lay source”
•An authoritative definition or diagnosis of his/her condition, a proposed treatment, and official sanctioning or “legitimization” to be sick
•If legitimization is denied, individual is expected to return to his/her normal role activities

Front 10

Sick person contacts a HC professional within the HC system
•To seek permission to be sick from a “scientific” rather than a “lay source”
•An authoritative definition or diagnosis of his/her condition, a proposed treatment, and official sanctioning or “legitimization” to be sick
•If legitimization is denied, individual is expected to return to his/her normal role activities

Back 10

may or may not be medically necessary ~ drugs promoting hair growth

Front 11

traditional pharmaceutical mkt strategy

Back 11

pharmaceutical manufacturer
MKT ACTIVITES
physicians and other prescribers
consumers

Front 12

areas of consideration in relative to prescribing behavior

Back 12

Pharmaceutical marketing activity (direct to professional/ physician advertising)
–Practice characteristics or clinical profile
–Physicians profile or related demographics

Front 13

Multidisciplinary intervention to identify and resolve drug-related
problems in Norwegian nursing homes

Back 13

KJELL H. HALVORSEN 1,3 , SABINE RUTHS 1,2 , ANNE GERD GRANAS 3 &
KIRSTEN K. VIKTIL 4

Front 14

Influence of ownership type on role orientation, role
affinity, and role conflict among community pharmacy
managers and owners in Canada

Back 14

Jason Perepelkin
Roy Thomas Dobson,