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34 Cards in this Set
- Front
- Back
social cognition
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the study of how people process social information, especially its encoding, storage, retrieval and application
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Two types of Social Cognition
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Automatic
Controlled |
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Automatic Social Cognition
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thinking that is unconscious, unintentional, involuntary and effortless
-no effort, little or no control -most of our social cognition occurs automatically (95%) |
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Schemas
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theories we use to organize our information about the social world
-help us to understand, interpret and recall social events, -influence our expectations of what will happen and our interpretations of the social info we receive -time and effort saving -applied automatically |
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Stereotypes
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schemas about social groups
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Schemas are good because
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they help us process info efficiently
compensate for knowledge gaps |
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Schemas are bad because
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they change our memories
we mayh form stereotypes |
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Schemas are used when?
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-cognitive overload
-uncertainty and confusion -physiologically aroused -when attention is decreased and low |
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Schemas affect reality by
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perseverance- we continue to believe things even after we learn they're not true
-self fulfilling prophecy- our expectations become reality |
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Heuristics
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the mental rule of thumb which helps us determine which schema to use
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Accessibility
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a schema comes readily to mind
-chronically accessible * you typically use it a lot -current goal *right now you are using it a lot -temporarily accessible *something in your environment made you use it |
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Examples of heuristics
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1. availability
2. representativeness 3. anchoring and adjustment |
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Availibitlity
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we believe something is true if we can easily recall evidence to support our point
-meta-cognition |
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Representativeness
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Classify things according to how closely they resemble a typical instance
-base rate information |
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anchoring and adjustment
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we begin with an arbitrary starting value and fail to adjust far enough away from it
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Unconcsious Thought Theory
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people are capable of thinking and solving a problem without being aware that they are thinking at all
-people experience this later as their "instinct" |
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Problem of Will
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we don't have much control over what's going on in our heads MOST OF THE TIME
-feeling of control is different from the reality of control |
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Controlled Social Cognition
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thinking that is conscious, intentional, voluntary and effortful
-ex. counterfactual thinking |
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Counterfactual Thinking
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imagining alternative scenarios in which an outcome is changed
-stronger emotional reaction if the alternative scenario is easy to imagine |
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Thought suppression
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trying not to think certain things
-included monitoring(am i thinking a bad thing) -and suppression (think about something else) |
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When you get tired or distracted from controlling cognition...
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you think about those repressed thoughts!
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Macrae et al.
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suppression experiment about skinheads
- when you are told to repress thoughts, you actually use them more strongly later (influences subsequent thoughts and behavior) |
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Overconfidence bias
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we believe our thinking is just fine
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Implicit Personality Theories
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schemas of "personality types"- a set of traits our culture says go together
-different cultures of sub-cultures hold different implicit personality theories |
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attribution theoory
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how do we determine why people do what they do
- causes can be internal or external -not always correct -we ascribe too many behaviors to internal causes |
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Correspondence bias
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we ascribe other pepole's behaviors to internal causes and our own to external causes
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We commit the correspondence bias...
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when something is salient (we pay more attention to it)
ex. the person is more salient to us if we are in the same environment for a while, while the environment is more salient when thinking of ourselves because that is the new thing swe are paying attention too |
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actor/observoer difference
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we attribute others' behavior to personality, and our own to the situation
- our own situation is salient -we have more info about ourselves |
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Self-serving attributions
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-take credit for success
-blame failure on outside causes *Depressed indiciduals tend to show the opposite pattern |
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False Consensus effect
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we exaggerate how common our own behavior and opinions are
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False uniqueness Effet
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opposite or false consensus effect
-if we are doing something good, we tend to think that are unique |
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Egocentric Bias
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we exaggerate our own contributions to group success
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Strengths of self-serving attributions
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they may not always be accurate, but they do contribute to mental health when used in moderation
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Defensive Attributions
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-explanations for behaviors/outcomes that avoid feelings of vulnerability
-unrealistic optimism-good things more likely for self than others -belief in a just world- bad things happen to bad people; good things happen to good people; blaming the victime |