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34 Cards in this Set

  • Front
  • Back
social cognition
the study of how people process social information, especially its encoding, storage, retrieval and application
Two types of Social Cognition
Automatic

Controlled
Automatic Social Cognition
thinking that is unconscious, unintentional, involuntary and effortless
-no effort, little or no control
-most of our social cognition occurs automatically (95%)
Schemas
theories we use to organize our information about the social world
-help us to understand, interpret and recall social events,
-influence our expectations of what will happen and our interpretations of the social info we receive
-time and effort saving
-applied automatically
Stereotypes
schemas about social groups
Schemas are good because
they help us process info efficiently

compensate for knowledge gaps
Schemas are bad because
they change our memories

we mayh form stereotypes
Schemas are used when?
-cognitive overload
-uncertainty and confusion
-physiologically aroused
-when attention is decreased and low
Schemas affect reality by
perseverance- we continue to believe things even after we learn they're not true
-self fulfilling prophecy- our expectations become reality
Heuristics
the mental rule of thumb which helps us determine which schema to use
Accessibility
a schema comes readily to mind
-chronically accessible
* you typically use it a lot
-current goal
*right now you are using it a lot
-temporarily accessible
*something in your environment made you use it
Examples of heuristics
1. availability
2. representativeness
3. anchoring and adjustment
Availibitlity
we believe something is true if we can easily recall evidence to support our point
-meta-cognition
Representativeness
Classify things according to how closely they resemble a typical instance
-base rate information
anchoring and adjustment
we begin with an arbitrary starting value and fail to adjust far enough away from it
Unconcsious Thought Theory
people are capable of thinking and solving a problem without being aware that they are thinking at all
-people experience this later as their "instinct"
Problem of Will
we don't have much control over what's going on in our heads MOST OF THE TIME
-feeling of control is different from the reality of control
Controlled Social Cognition
thinking that is conscious, intentional, voluntary and effortful
-ex. counterfactual thinking
Counterfactual Thinking
imagining alternative scenarios in which an outcome is changed
-stronger emotional reaction if the alternative scenario is easy to imagine
Thought suppression
trying not to think certain things
-included monitoring(am i thinking a bad thing)
-and suppression (think about something else)
When you get tired or distracted from controlling cognition...
you think about those repressed thoughts!
Macrae et al.
suppression experiment about skinheads
- when you are told to repress thoughts, you actually use them more strongly later (influences subsequent thoughts and behavior)
Overconfidence bias
we believe our thinking is just fine
Implicit Personality Theories
schemas of "personality types"- a set of traits our culture says go together
-different cultures of sub-cultures hold different implicit personality theories
attribution theoory
how do we determine why people do what they do
- causes can be internal or external
-not always correct
-we ascribe too many behaviors to internal causes
Correspondence bias
we ascribe other pepole's behaviors to internal causes and our own to external causes
We commit the correspondence bias...
when something is salient (we pay more attention to it)
ex. the person is more salient to us if we are in the same environment for a while, while the environment is more salient when thinking of ourselves because that is the new thing swe are paying attention too
actor/observoer difference
we attribute others' behavior to personality, and our own to the situation
- our own situation is salient
-we have more info about ourselves
Self-serving attributions
-take credit for success
-blame failure on outside causes
*Depressed indiciduals tend to show the opposite pattern
False Consensus effect
we exaggerate how common our own behavior and opinions are
False uniqueness Effet
opposite or false consensus effect
-if we are doing something good, we tend to think that are unique
Egocentric Bias
we exaggerate our own contributions to group success
Strengths of self-serving attributions
they may not always be accurate, but they do contribute to mental health when used in moderation
Defensive Attributions
-explanations for behaviors/outcomes that avoid feelings of vulnerability
-unrealistic optimism-good things more likely for self than others
-belief in a just world- bad things happen to bad people; good things happen to good people; blaming the victime