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7 Cards in this Set
- Front
- Back
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Name variables that differs between SMEs and LSEs?
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Resources
Formation of strategy Organization Risk-taking Flexibility Take advantage of economies of scale/scope Use of information sources |
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Which model analyses whether a company should internationalize at al?
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The nine strategic windows.
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What does EPRG stand for?
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Ethnocentric
Polycentric Regiocentric Geocentric |
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Name forces for global integration and market responsiveness.
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Forces for global coordination/integration:
- Removal of trade barriers - Global accounts - Standardized worldwide technology - Worldwide markets - Global village - Global cost drivers Forces for market responsiveness - Cultural differences - Regionalism/protectionism - Deglobalization |
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What is the traditional value chain model?
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Value creation through transformation of inputs to products. Primary activities and supporting activities
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What is the service value chain (value shops) model?
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Value creation through customer problem-solving:
1. Problem finding 2. Problem solving 3. Choice 4. Execution 5. Control and evaluation |
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What happens if you combine product vale and service value?
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High differentiation
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