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7 Cards in this Set
- Front
- Back
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What is a stakeholder?
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All those affected by the organisation's decision making, both internal and external to the organisation.
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Why take into account stakeholders?
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For long term success organisations need to embrace stakeholder expectations.
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Stakeholder Analysis
Stakeholder Mapping - how is it done |
One axis - High and Low POWER
Other axis - High and Low Level of INTEREST High Power; High Interest = KEY PLAYER/KEEP CLOSE High Power; Low Interest = KEEP SATISFIED Low Power; High Interest = KEEP INFORMED Low Power; Low Interest = MINIMAL EFFORT |
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Stakeholders may have ______________ competing demands?
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COMPETING
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What types of stakeholders are there?
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INTERNAL - staff, managers
CONNECTED (overlapping) - Customers; Suppliers; Lenders; Shareholders EXTERNAL - tax authorities; local communities; lobby groups PERIPHERAL STAKEHOLDERS - general public |
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What are the problems with peripheral stakeholders?
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Very hard to reach.
May not be aware of organisation. May prove to be important in highly competitive conditions. |
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Analysing the competitive environment.
Porters 5 Forces - what are they again? |
EXISTENCE OF COMPETITORS (COMPETITIVE RIVALRY)
CUSTOMERS/BUYERS SUPPLIERS NEW ENTRANTS SUBSTITUTES Collective strength of five forces determines industry profitability. Stronger the forces, the less likely that industry will be profitable in long term. |
