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11 Cards in this Set
- Front
- Back
Transaction Marketing |
Marketing for a single sale – lowest price (used car)
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Interaction – Based Relationship marketing |
Marketing for an ongoing relationship – loyalty
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Database marketing
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Marketing for target markets
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E-marketing |
Marketing with the use of internet
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Network marketing
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Multilevel marketing with focus on relationships and referrals
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Total Factor Productivity Ratios
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Output / Total Cost
Material & Labor costs (all inputs) |
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Partial Productivity Ratios
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Output / Specific Quantity
Material & Labor for specific quantity |
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Control Charts
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Plot comparison of actual results by batch to an acceptable (std) range.
Show trends toward improved quality conformance or deteriorating quality conformance (zero defects). |
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Pareto Diagrams (Histogram) |
Shows the frequency of quality issues (defects). |
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Cause-and-Effect Diagram (fishbone) |
Used to identify the sources of problems in process and take corrective action.
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Elements on a Cause and Effect Diagram (fishbone) |
1. Materials
2. Manpower 3. Machinery 4. Method |