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11 Cards in this Set

  • Front
  • Back

Transaction Marketing

Marketing for a single sale – lowest price (used car)

Interaction – Based Relationship marketing

Marketing for an ongoing relationship – loyalty
Database marketing
Marketing for target markets

E-marketing

Marketing with the use of internet
Network marketing
Multilevel marketing with focus on relationships and referrals
Total Factor Productivity Ratios
Output / Total Cost
Material & Labor costs (all inputs)
Partial Productivity Ratios
Output / Specific Quantity
Material & Labor for specific quantity
Control Charts
Control Charts
Plot comparison of actual results by batch to an acceptable (std) range.
Show trends toward improved quality conformance or deteriorating quality conformance (zero defects).
Pareto Diagrams (Histogram)

Pareto Diagrams (Histogram)

Shows the frequency of quality issues (defects).
Determines the quality-control issues that are most frequent and often demand the greatest attention.

Cause-and-Effect Diagram (fishbone)

Cause-and-Effect Diagram (fishbone)

Used to identify the sources of problems in process and take corrective action.

Elements on a Cause and Effect Diagram (fishbone)

1. Materials
2. Manpower
3. Machinery
4. Method