Online Advertising

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Online Advertising

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form of advertising using the internet and the world wide web to deliver marketing messages and attract and retain customers.

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Advertising

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a paid, one-way message through a medium of exchange (newspaper, magazine, internet, etc.) in which the message can be controlled and the sponsor is identified (so they can be associated with the ad)

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Sponsor

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An advertiser who has sponsored an ad, and by doing so, has helped sustain the website itself

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Web Banners

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Graphical ads used on websites as a form of advertising; designed to get people to click on the ad and to jump to a specific website

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Cost Per Impression

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Cost per 1,000 ad impressions (count of the delivered basic advertising unit from a distribution point)

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Pay Per Click

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Advertiser pays a certain amount for each click (implies the user actually received the page) to the advertiser's website

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Pay Per Action

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Typically most expensive; advertiser pays for each visitor who does something of value, such as purchase the advertised product or apply for a mortgage

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Pop-ups

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a new browser window, usually containing an advertisement which opens over your current browser

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Pop-up Blocker

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A program which prevents pop-ups from displaying in a user's web browser through a variety of ways, such as closing the window before it appears, disabling the demand calling the pop-up, etc.

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Sponsorship's

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Provide sponsors with a large area of web space within an web page to make internet users aware of a product or service.

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Video Advertisements

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Are displayed as a still advertisement until the user interacts with the ad by either clicking the play button or clicking on the opening picture of the ad

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Rich Media

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Uses more elaborate elements than a normal web banner, such as drop-down boxes, wiggly bits, sounds on mouse over, small games.

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Interstitial Advertisements

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Advertisements which load between two content pages.

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Tristitial Advertisements

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Use the rich media ad format and are considered a multi advertising method

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Multi Advertiser

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Displays three banner ads within one advertisement belonging to three different advertisers, or all three belonging to one advertiser.

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brand messaging

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the main message a business wants people to know about them, attempts to get the name of the brand out into the public and establish a positive association in people's minds about the particular brand and products.

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product information

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how the product works, where you can purchase the product, specific product features, cost of the product, etc.

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promotions

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communication with the public in order to influence them toward buying your product or service.

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floating advertisements

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a type of rich media appearing without the initiation of a user and then disappearing after a specific time period (usually five to 30 seconds)

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trick banners

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attempt to trick people into clicking on them, often by imitating an operating system message, disguise the fact they are advertising messages

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pop-under advertisements

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ads which display in a new browser window behind a user's current browser window, and only appear after other windows have been closed

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map advertisements

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use maps to place advertisements and provide additional information about company to viewers, and usually contain: the location of the company, company name, phone number, website, company logo, etc.

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mappam

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a network specializing in map advertising and placing them on sites such as google.com and yahoo.com (www.mappam.com/)