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6 Cards in this Set
- Front
- Back
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Search Engine
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A program that searches for and identifies items in a database that correspond to keywords or characters specified by the user, used especially for finding particular sites on the Internet.
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Banner Ads
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A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page.
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Spam
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Irrelevant or unsolicited messages sent over the Internet, typically to large numbers of users, for the purposes of advertising, phishing, spreading malware, etc.
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Unsolicited Bulk Email
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Unsolicited Bulk Email, or UBE, is Internet mail ("email") that is sent to a group of recipients who have not requested it.
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Affiliate Model
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This is much similar to advertising model, but it differs by employing relatively large number of individual lead generating sources, which could be individuals as well as other small companies.
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Pay Per Click
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A business model whereby a company that has placed an advertisement on a website pays a sum of money to the host website when a user clicks on to the advertisement.
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