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5 Cards in this Set
- Front
- Back
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Target Market |
18-24 year olds |
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Opportunities After Activation |
young, affluent (NHL market), and help to expand body spray line/ "Classic Brand" |
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Potential for Virality |
Not a typical commercial for Tavares and creates more of a sharing factor on social media |
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"Penalty Kill, Kill Odor" |
Simple message, but involves word association |
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Word Association |
Helps to bring up more unaided brand awareness for consumers in the future |
