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4 Cards in this Set

  • Front
  • Back

What target market does non-t.v. visible signage reach into?

18-34 year olds and also baby boomers

What is the potential of Non-T.V. Visible Signage?

Allows for Old Spice to expand on "Classic Brand" and potential of retaining younger target market as they age

What is Old Spice's problem currently?

Axe controls over 20% of market share in the fragrance industry with Old Spice controlling less than 10%

What does an activation with the Islanders do for Old Spice?

Helps Old Spice tap into younger demographics within NHL market and secure more market share within the fragrance industry