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4 Cards in this Set
- Front
- Back
What target market does non-t.v. visible signage reach into? |
18-34 year olds and also baby boomers |
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What is the potential of Non-T.V. Visible Signage? |
Allows for Old Spice to expand on "Classic Brand" and potential of retaining younger target market as they age |
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What is Old Spice's problem currently? |
Axe controls over 20% of market share in the fragrance industry with Old Spice controlling less than 10% |
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What does an activation with the Islanders do for Old Spice? |
Helps Old Spice tap into younger demographics within NHL market and secure more market share within the fragrance industry |