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5 Cards in this Set
- Front
- Back
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What is advertising?
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the communication must be paid for, must be delivered through mass media, must be attempting to persuade.
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what are advertisements?
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specific messages designed to persuade an audience.
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what is an advertising campaign?
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an integrated series of ads and promotions that communicate a central theme or idea.
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what is integrated brand promotion (IBP)?
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coordinating promotional tools to build and maintain brand awareness, identity, and preference.
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What are the three ways that advertising is used as a communications process?
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Production, Accommodation and negotiation, and Reception
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