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5 Cards in this Set

  • Front
  • Back
What is advertising?
the communication must be paid for, must be delivered through mass media, must be attempting to persuade.
what are advertisements?
specific messages designed to persuade an audience.
what is an advertising campaign?
an integrated series of ads and promotions that communicate a central theme or idea.
what is integrated brand promotion (IBP)?
coordinating promotional tools to build and maintain brand awareness, identity, and preference.
What are the three ways that advertising is used as a communications process?
Production, Accommodation and negotiation, and Reception