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10 Cards in this Set

  • Front
  • Back
BUDGET

"I don't have the money."
Demonstrate value.
Ask the $ value of sales leads.
Ask the $ value of lowered support calls.
BUDGET

"That's outside my budget."
Give examples, telling the story of a successful client who thought he didn't have the budget.

(20% revenue increase, 95% lower response time, 50% web rank improvement)
BUDGET

"You're charging too much."
When investing, smart businesses look for (1) Quality (2) Service (3) Price.

When you can't have all 3, which 2 are most important to your long-term business plan?
TIME

"I need to think about it."
I may have given you too much information on ______. Is that what you need to think about?

(Walk in their shoes and consider honestly what would hold you back)
TIME

"I'll get back to you."
Today's Expo Special is 60% off and valid today only.

$99 is not a major investment to improve your business brand, customer service, and sales leads.
NEED

"I'm all set."
Can you tell me a little more about your setup?

Just so I know, does your social media include reports so you understand your marketing $ ROI?
NEED

"I already have someone doing that."
Are you sure they are engaging with your customers and not blasting one-way messages?

85% of customers left a brand using social media the wrong way.
EDUCATION

"What is social media?"
Connecting and engaging with your customers through social networks.

This "inbound marketing" costs 62% less than outbound marketing like ads and mailers.
EDUCATION

"Why would I pay for what I can do for free?"
Like TV, customers view for free while advertisers pay.

Unlike TV, customers engage in conversations with other customers and businesses about offerings.
EDUCATION

"What exactly do you do again?"
With SoCoHound, Sigma7 Group packages FIVE social media services.

We ENGAGE your customers, GENERATE sales leads, REDUCE support costs, and MEASURE your ROI.