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9 Cards in this Set
- Front
- Back
First dimension power
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Conscious strategy to defeat resistance using direct control of resources (others depend on) which must be MOBILIZED
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Second dimension power
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Conscious strategy to SIDELINE resistance by managing processes of decision-making
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2nd dimension: how to manage (5)
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1. Change decision making process (who participates, who chooses)
2. Change REPORTING r/ships 3. Change allocation of responsibilities 4. Quality of discussion 5. Criteria for decision making (recruitment) |
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3rd dimension
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Conscious strategy to PREVENT resistance; relies on power of meaning, symbols and skillful use of language
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3rd dimension: how to manage meanings (3)
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1. Language manipulation
2. Slanting words, phrases 3. Target ATTITUDES to indirectly influence behaviour |
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3rd dimension: desired outcomes
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1. To be seen as legitimate, inevitable, natural, beneficial
2. Con people into thinking it's good 3. NO OPPOSITION because outcomes are accepted |
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If only use 1st dimension...
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Will cause more conflict if ineffective and repeated usage
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If only use 2nd dimension...
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New behaviour can only sustain if it remains consistent with existing beliefs...thus if it challenges it, new processes may be UNDERMINED
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If only use 3rd dimension...
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- Change will have lil effect if resources and decision-making processes aren't also used..
- TOO VAGUE, UNCLEAR |