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84 Cards in this Set
- Front
- Back
Perception
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the process of receiving information about
and making sense of the world around us |
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perception (characteristics)
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A. Select - decide which information to notice
B. Organize - how to categorize this information C. Interpret - make sense of information within our existing knowledge framework |
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the perceptual process
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selective attention
perceptual organization and interpretation |
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selective attention
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– the process of attending to some information
received by our senses and ignoring other information. Is influenced by: characteristics of the object characteristics of the perceiever |
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characteristics of the object
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a. Size
b. Intensity c. Motion d. Repetition e. Novelty |
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characteristics of the perceiver
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a. Emotional markers are
tagged to incoming stimuli based on a rapid nonconscious evaluation of whether the information supports or undermines our needs and drives b. Expectations shape the process - condition us to expect events (perceptual tunnel vision) c. Screen out information that opposes our self-concept and beliefs |
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perceptional organization of interpretation
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categorical thinking
perceptual grouping principles mental models |
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categorical thinking
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organizing people and objects into preconceived categories that are stored in our long-term memory. Quick and unconscious.
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perceptual grouping principles
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a. Closure - filling in missing pieces
b. Identifying trends c. Similarity or proximity |
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mental models
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– visual or relational images
in our mind representing the external world a. Broad world-views or ‘theories-in-use’ b. Help us to quickly make sense of situations c. Generate expectations that may block recognition of new opportunities and perspectives |
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social identity and stereotyping
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social identity
social perception stereotyping |
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social identity
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– people define themselves in terms of the groups to which they belong or have an emotional attachment. A COMPARATIVE process.
girl from nova |
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social perception
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how we perceive others. influenced by:
categorization process homogenization process differentiation process |
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categorization process
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We have mental model of distinct groups
b. We sort people into those distinct groups c. This removes people’s individuality – they become prototypical representatives of the groups into which we have placed them d. Allows us to distinguish between groups |
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homogenization process
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a. We believe that people within a group are very similar - have similar traits
b. Different groups have different traits c. We lose sight of the individual’s uniqueness |
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differentiation process
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a. Social identity fulfills our inherent need to have a distinct and positive self-concept
b. We assign more favorable characteristics to people in our groups c. We assign less favorable characteristics to people in other groups d. Can escalate into a “good guy-bad guy” contrast when groups are in conflict |
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stereotyping
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– the process of
assigning traits to people based on their membership in a social category |
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three elements of stereotyping
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a. We develop social categories and assign traits to them
that are difficult to observe b. We assign people to categories based on easily observable information c. People who seem to belong to the stereotyped group are assigned the non-observable traits |
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occurs for three reasons
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a. We are cognitive misers – stereotyping is a natural and mostly nonconscious energy saving process that
simplifies our understanding of the world b. We have an innate drive to understand and anticipate others’ behavior c. We are motivated to rely on negative stereotypes when others threaten our self-concept |
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problems with stereotyping
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a. They are not completely fictional, nor are they completely accurate
b. Overgeneralization- stereotypes don’t represent all or most people in the category c. Lays the foundation for discriminatory behavior 1) Unintentional (systemic) discrimination a) We rely on stereotypes to establish notions of the “ideal” person in specific roles b) A person who doesn’t fit the ideal tends to receive a less favorable evaluation 2) Intentional discrimination (prejudice) – a person holds unfounded negative emotions and attitudes toward people belonging to a particular stereotyped group |
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should we avoid stereotyping?
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a. We can’t – it is hardwired in our brain cells; an automatic and nonconscious process
b. Stereotypes are helpful 1) They minimize cognitive effort needed by filling in missing information 2) They support our social identity c. Training can help us to minimize activation d. It is possible to minimize stereotype application |
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attribution theory
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Attribution process
attribution errors |
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attribution process
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the perceptual process of deciding whether an observed behavior or event is caused
largely by internal or external factors |
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attribution process (elements)
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1)internal attribution
2)external attribution 3)the three attribution rules 4)internal attribution is made if 5)external attribution is made if 6)essential perceptual process |
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internal attribution
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Internal Attribution - perception that person’s behavior is due to motivation or ability rather than situation or fate
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external attribution
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external Attribution - perception that behavior is due to situation or fate rather than the person
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the three attribution rules
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a. Consistency -- the person’s behavior in the past
b. Distinctiveness -- the person’s behavior in other settings c. Consensus – how others would behave in same situation |
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internal attribution made if:
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a. High consistency -- person behaved this way before
b. Low distinctiveness -- person behaves like this toward other people or in different situations c. Low consensus -- other people do not behave this way in similar situations |
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external attribution made if
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a. Low consistency
b. High distinctiveness c. High consensus |
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essential perceptual process
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a. Forms cause-effect relationships
b. Affects how we respond to others |
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attribution errors
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fundamental attribution error
self-serving bias |
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fundamental attribution error
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the tendency to see the person rather than the situation as the main cause of that person’s behavior
a. We can’t easily see the external factors that constrain behavior b. More common in Western and Asian cultures |
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self serving bias
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– the tendency to attribute our favorable outcomes to internal factors
and our failures to external factors |
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self fulfilling prophecy
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- occurs when our expectations about another person cause that person to act in
a way that is consistent with those expectations |
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self fulfilling prophecy cycle
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1)expectations formed
2)expectations affect behavior toward employee- high expectancy employees receive: 3)effects on employee 4)employee behavior and performance |
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expectation affect behavior toward employee - high expectancy employees receive:
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a. More emotional support through nonverbal cues (e.g. more smiling and eye contact);
b. More frequent/valuable feedback/reinforcement; c. More challenging goals and better training; d. More opportunities to demonstrate their performance |
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effects on employee
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a. Better training/practice result in more skills learned
b. Emotional support and feedback results in stronger self-efficacy --leads to higher motivation and willingness to set more challenging goals |
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employee behavior and performance
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a. Better motivation/skills leads to high performance
b. High performance reinforces the original perception |
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self-fulfilling prophecy contingencies. self fulfilling prophecy effect is strongest:
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1. At the beginning of the relationship (e.g. employee joins the team)
2. When several people have similar expectations about the person 3. When the employee has low rather than high past achievement |
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lessons from self-fulfilling prophecy literature
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1. Leaders need to develop and maintain a positive, yet realistic, expectation toward all employees
2. Emerging philosophy of positive organizational behavior – suggests that focusing on the positive rather than negative aspects of life will improve organizational success and individual well-being |
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other perceptual errors
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1)halo effect
2)primacy effect 3)recency effect 4)false consensus effect |
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halo effect
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our general impression of a person, usually based on one prominent characteristic, colors our perception of other characteristics of that person
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primacy effect
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we quickly form an opinion of people based on the first information we receive about them
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recency effect
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C. Recency effect – the most recent information dominates our perceptions of others
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false consensus effect
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D. False-consensus effect – we overestimate the extent to which others have beliefs and characteristics similar to our own
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strategies to improve perceptions
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1)awareness of perceptual biases
2) improving self awareness 3meaningful interaction |
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awareness of perceptual biases
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1. Implicit Association Test (IAT)
2. https://implicit.harvard.edu/implicit/demo/ 3. Consciously try to minimize these errors |
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improving self awareness
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1) awareness of your values, beliefs, and prejudices
2) applying johari window (developed by josh luft and harry ingram, hence the name johari) |
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johari window
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a)increases self-perception and mutual understand with coworkers
b)four "areas" c) objective is to increase size of open area so that both you and collegues are aware of perceptual limitations. partially accomplished by: |
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four areas
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1) Open area - information about you that is known to you as well as others
2) Blind area - information that is known to others but not to yourself 3) Hidden area - information known to yourself but unknown to others 4) Unknown area - information about you known to neither you nor others |
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c. Objective is to increase size of open area so that both you and colleagues are aware of your perceptual limitations. Partially accomplished by:
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1) Reducing the hidden area through disclosure -- tell others about yourself
2) Increase the open area through feedback -- receive information from others about yourself found in the blind area 3) Combination of disclosure and feedback occasionally produces revelations about information in the unknown area |
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meaningful interaction
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-can improve self awareness and mutual understanding
1)needs specific conditions 2) improves empathy |
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(meaningful interaction)
needs specific conditions |
a. Close and frequent interaction toward a shared goal where they rely on each other
b. Equal status c. Engaged in a meaningful task |
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(meaningful interaction)
improves empathy |
(a person’s understanding of and sensitivity to the feelings, thoughts, and situation of others)
a. Improves our sensitivity to external causes of another person’s performance and behavior b. Reduces fundamental attribution error |
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learning in organizations
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a) learning
b)explicit vs tacit knowledge c)behavior modification d) social learning theory e)learning through experience f)developing a learning orientation |
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learning
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a relatively permanent change in behavior (or behavior tendency) that occurs as a result of a person’s interaction with the environment
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explicit vs tacit knowledge
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1. Explicit knowledge - knowledge that is articulated through language, such as documents
2. Tacit knowledge - knowledge acquired through observation and direct experience |
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behavior modification
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(also known as operant conditioning and reinforcement theory)
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behavior modification (elements)
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1) basics
2)ABC's of behavior modification 3) contingencies of reinforcement 4)comparing reinforcement contingencies 5)schedules of reinforcement 6) evaluating behavior modification |
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basics (behavior modification)
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a. Learning is viewed as completely dependent on the environment
b. We “operate” on the environment - alter behavior to maximize positive and minimize adverse consequences c. Human thoughts are viewed as unimportant intermediate stages between behavior and the environment |
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ABC's of behavior modification
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- central objective is to change behavior (B) by managing its antecedents (A) and consequences (C).
a)antecedents b) behavior - what people say or do - e.g. completing a task requested by a supervisor c) consequences |
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antecedents (behavior modification)
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1) Events preceding the behavior
2) Provide cues that certain behaviors will have particular consequences 3) Do NOT cause behavior |
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consequences (behavior modification)
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1) Events following a particular behavior that influences its future occurrence
2) People tend to repeat behaviors that are followed by pleasant consequences 3) People are less likely to repeat behaviors that are followed by unpleasant consequences or no consequences at all |
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contingencies of reinforcement
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four types of consequences that increase, maintain, or reduce the probability that behavior will be repeated
a) positive reinforcement b) negative reinforcement c)punishment d) extinction |
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positive reinforcement
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-introducing desirable consequence increases/maintains future behavior
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negative reinforcement
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removing or avoiding a consequence increases or maintains future behavior (avoidance learning)
1) NOT punishment 2) Reinforces behavior by removing punishment |
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punishment
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- a consequence decreases the frequency or future probability of a behavior
1) Positive - introducing an unpleasant consequence – e.g. threat 2) Negative - removing a pleasant consequence – e.g. losing bonus |
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extinction
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no consequence follows the behavior
1) A do-nothing strategy 2) Behavior that is no longer reinforced tends to disappear; it becomes extinct |
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comparing reinforcement contingencies
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a. Positive reinforcement usually should follow desired behaviors
b. Extinction should follow undesirable behaviors c. Punishment and negative reinforcement generate negative emotions and attitudes toward the implementer, but may be necessary for extreme behaviors – maintains a sense of equity |
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schedules of reinforcement
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the reinforcement schedule (frequency and timing) may have a greater effect on learning and behavior management than the size of the reinforce (NOTE – not all of these are in the book)
a) continuous reinforcement b) fixed interval (time) c) variable interval (time) d) fixed ratio (behavior) c)variable ratio (behavior) |
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continuous reinforcement
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1) Reinforce every occurrence of the desired behavior
2) Most effective for learning new tasks 3) Faster extinction when reinforcer removed |
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fixed interval
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(time)
1) Behavior is reinforced after a fixed period of time 2) Example - employees paid every two weeks |
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variable interval
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(time)
1) Reinforcer administered after a varying length of time 2) Example - receiving promotions |
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fixed ratio
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(behavior)
1) Reinforce behavior after it has occurred a fixed number of times 2) Example - piece rate – paid after producing a fixed number of units |
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variable ratio
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(behavior)
1) Reinforce desired behavior after it occurs a varying number of times 2) Highly resistant to extinction because never expected at a particular time or after a fixed number of accomplishments |
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evaluating behavior modification
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behavior modification is used in
behavior modification problems |
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behavior modification is used in
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1) Very day life to influence behavior of others
2) Company programs to reduce absenteeism, improve safety, etc. |
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behavior modification problems include
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1) Reward inflation – the reinforce is eventually considered an entitlement
2) Therefore, behavior modification programs must run infrequently and for short durations 3) Radical view that behavior is learned only through personal interaction with the environment 4) Learning experts recognize that people also learn by observing others |
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social learning theory
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– much learning occurs by observing others and then modeling the behaviors that lead to favorable outcomes and avoiding behaviors that lead to punishing consequences.
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social learning theory (elements)
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1. Behavioral modeling - observing and modeling behavior of others
2. Learning behavior consequences - observing consequences that others experience 3. Self-reinforcement – employee has control over a reinforce but doesn’t “take” it until completing a self-set goal |
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learning through experience
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- Kolb’s Experiential Learning Model
1. Concrete experience - sensory and emotional engagement in some activity 2. Reflective observation - listening, watching, recording, elaborating on the experience 3. Abstract conceptualization - develop concepts and integrate observations into logically sound theories 4. Active experimentation - testing previous experience, reflection and conceptualization in a particular context 5. A cyclical process |
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developing a learning orientation
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Orientation (experiential learning works best in organizations that have a strong learning orientation)
1. Value the generation of new knowledge 2. Reward experimentation 3. Recognize mistakes as part of learning 4. Encourage employees to take reasonable risks |
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organizational learning
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any structured activity that improves and organization’s capacity to acquire, share, and use knowledge in ways that improve its survival and success (introduced in Chapter 1)
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knowledge acquisition, knowledge sharing, knowledge use
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A. Knowledge acquisition - extracting information and ideas from the external environment as well as through insight
1. Hire and/or acquire 2. Learn from external sources 3. Experimentation B. Knowledge sharing - distributing knowledge to others across the organization C. Knowledge use - applying knowledge in ways that adds value to the organization and its stakeholders |