Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
24 Cards in this Set
- Front
- Back
|
VPAID |
Video Player Ad-Serving Interface Definition |
|
|
VAST |
Video Ad-Serving Template |
|
|
Video Verification |
-Checks the validity of video investments -Analyzes site domain info for brand safety, page content, geo info, device info -Verifies placement and delivery -Avoid negative content |
|
|
Delivery Group |
-Group of ads (ex. Breakfast, Lunch, Dinner for McDonalds ads for different times of day) -Set up rotations (ex. 50%) same size just different sites) |
|
|
Package |
-How they purchased media (ex. ESPN.com) -Group of placements -Same site, shared impressions, costs, flight dates |
|
|
Attribution Suite |
-Optimize your cross channel media investments -Insight to waste/Inefficiency -Rich set of analytical tools to access -Path to conversion
|
|
|
Retargeting |
-Based on previous user action (ex. converted) -"Already got you" -Based on previous behavior of "interested customers" |
|
|
Canada Regions (Quebec, Ontario, British Columbia) |
Cities: Montreal, Toronto, Vancouver |
|
|
Service Engine |
Quickbase |
|
|
Support |
Sales Force |
|
|
Tracking 1x1 Pixel |
Set Up > Contacts > Media Plan -Made up of 1 or 2 URLs; contains a click tracking URL and may also contain a tracking URL -Can be used in ads that are not being served via Sizmek -Add a clickthrough URL when you want to track clickthrough impressions (ex. tracking text) |
|
|
In-Banner (anything Sizmek served) |
Set Up > Contacts > Media Plan > Ads > Ad URLs |
|
|
In-Banner |
-Expandable Banner -Enhanced Standard Banner -Expandable Strip -Polite Banner -Popup Banner -PushDown Banner -Single Expandable -Standard Expandable -Standard Banner |
|
|
Expandable Banner |
Ad that starts in a banner space and expands outside the banner (automatically or upon user initiation) |
|
|
Enhanced Standard Banner |
-Consists of a GIF, Flash file that loads together with the page; after this loads, a heavier flash asset loads and replaces original -Heavier flash allows the ad to be more interactive without violating site's in page file size |
|
|
Expandable Strip |
-A banner ad that can include 1) a strip or 2) is fully a strip that displays part of the video/animation -Once the user interacts with the strip, it expands to display the entire video/animation -Can be from the center or any direction |
|
|
Out-Of-Banner |
-Appears as a separate element to the web page, either as a new window, above the page, or as a background to the page |
|
|
In-Stream |
-Ad runs before, during or after video content in a video player -The ad itself is a video, and can be accompanied by static or Flash companions on the same page as the player -Require special permissions/certification |
|
|
HTML5 Ads |
-Can run on regular web pages, and are compatible with mobile devices that do not support Flash -Require special permissions/certification |
|
|
Cookies |
-Dropping an 'ID' on the user (based on IP Address) -"Cookied you" -Have an opportunity to see them on another site, can serve an ad based on that cookie data -Usually has your browser (mozilla, etc.) |
|
|
IP Address |
-Based on device in the network (ex. Sizmek network narrowed down to your device) |
|
|
Conversion Tag |
-You submitted email address, requested more information (ex. search for flight, dealership) -Counter Tag (Counted as site visit or button) -Sales Tag (actually purchased something) |
|
|
Sales Tag |
-Track revenue -Goal to purchase something (ex. Amazon) Confirmation page "thank you" when the sales tag fires -Passes back the amount you purchased |
|
|
API |
Application Programming Interface -Specifies how some software components should interact with each other |
