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11 Cards in this Set
- Front
- Back
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Walter Fisher
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-Humans are story-telling animals
-Tremendously influenced by rhetoric of Ronald Reagan- the great American Cowboy (narrative paradigm) |
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Two kinds of narratives
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- Anecdote
- Paradigm |
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Narrative as anecdote
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- Little story used to illustrate point
- Still using rational, anecdote just supports a national argument EX: - Checkers Speech - Quilt Speech - Challenger Speech: Sir Francis Drake - Ann Richards: Poor George |
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Narrative as Transcendent story
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-Master metaphor
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Rational Paradigm
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- Belief that you are provided with facts and examples and you choose from these and are impressed by these (logos, pathos, ethos, etc.)
- If use good evidence (logos, pathos, ethos) can be very persuasive |
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Narrative Paradigm
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-Giant story that people can easily identify with and explains the concept of the message to the audience
- Story persuades → audience identify with story rather than arguments/evidence EX: - Reagan – Cowboy --> Narrative paradigm developed to explain Reagan’s popularity --> Populous attracted to Reagan because of his ethos as a cowboy hero - Checkers American Dream - Bush video --> Simple, Uses idea of a story, Baseball metaphors |
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Traditional Story Elements
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- Characters: heroes and villains (identify with heroes and hate villains, like God/Devil terms)
- Plot: heroic behavior (sacrifice for family/country, etc.) -Setting -Audience: invited to be part of the story |
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Judging narrative
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-Audience doesn’t judge rationally
-With persuasive judge by content -With narrative judge by criteria |
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Narrative probability
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- Is it a coherent story?
--> Accuracy and consistency w/story EX: Iran Contra scandal violated cowboy hero |
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Narrative fidelity
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-Could it be true?
--> Is the character being true to their behavior? --> True to nature of the story |
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Consequences of Narrative Paradigm
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-If you violate the form of the story, you will be punished for this.
EX: Nancy Kerrigan v. Tanya Hardin --> Kerrigan insults Mickey, had angel image --> End up judged negatively because of a story |
