Mwd.1.02 Description: Principles Of Design

Front 1

Alignment

Back 1

relationship of elements in a pattern or grid.

Front 2

Balance

Back 2

determined by how elements are placed on a page.

Front 3

Symmetrical

Back 3

elements of the design are centered or evenly divided horizontally and vertically on a page

Front 4

Asymmetrical

Back 4

off-center alignment created with an odd or mismatched number of elements.

Front 5

Radial

Back 5

elements radiate or swirl out from a center point.

Front 6

Contrast

Back 6

the use of big and small elements, black and white text, squares, and circles.

Front 7

Proximity/Unity

Back 7

placing elements near each other to demonstrate their

Front 8

Repetition/Consistency

Back 8

repeating some aspect of the design throughout the entire layout.

Front 9

White Space

Back 9

negative or empty space between text and/or graphics.

Front 10

Rule of Thirds

Back 10

visually dividing the page into thirds vertically and/or horizontally and placing the most important elements within those thirds

Front 11

Optical Center

Back 11

the spot that the eye sees when it first encounters a page. It is slightly above and to the right of the mathematical center of the page.

Front 12

Z-pattern

Back 12

the visual path the eye follows when looking at a printed page.

Front 13

Lines

Back 13

used to organize information, simulate movement, lead the eyes and enhance a design.

Front 14

Shapes

Back 14

used to enhance a publication.

Front 15

Mass

Back 15

used to define size, space, and create an impact.

Front 16

Texture

Back 16

used to convey a “visual” sense of feel.

Front 17

Color

Back 17

can be used to