Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
20 Cards in this Set
- Front
- Back
|
Book Binding (1st type)
|
Codex Style
(ex: menu in restaurant today with string holding papers together) |
|
|
Purposes of Mass Media (3)
|
1. Inform
2. Entertain 3. Persuade |
|
|
What is the Marketing Process? 4 P's?
|
Product/Price/Placement/Promotion
ex: come up with a product then price it then place product in correct market then promote it |
|
|
News Reporting (2 Types)
|
1.objectivity (start with an event and build from it just factual)
2. storytelling or narrative tradition (ex: black hawk down) feel need to get closer go into backrounds and facts |
|
|
What brought about the Penny Press?
|
desire to increase newspaper circulation when costs of paper production lowered (Wisner hires Benjamin Day and New York Sun) making each copy cost a penny
|
|
|
What makes Penny Press be a P.P?
|
- cheaper cost of newspapers
- increased circulation and wish for local news - increased newspaper competition - created mass advertising |
|
|
Where did muckrakers come from?
|
they saw scenes of immorality and exposed them through heavy research (ex: unearthed corp. greed, exposed abuses in food and drug industry, and established tenet of "journalism of exposure")
|
|
|
What is a muckraker?
|
dug up dirty deeds and exposed them - raked the muck and refused to regard celestial crown (Roosevelt gave them their name)
|
|
|
What makes something mass media/communication?
|
a form of communication using radio, newspapers, tv, etc. to reach a large number of people (10 mil. households watching ER, 5000 readers of smalltown newspaper, 200 hits on student's web pg., all of the readers of the Bible)
|
|
|
1st Evidence of Public Relations
|
Samuel Adams leading campaign against England first practitioner of PR (patriot and brewer)
|
|
|
Who was Edward Bernays?
|
- came up with theory that public can be swayed
- uncle Sigmund Freud - molded public through propoganda |
|
|
What did Bernays write?
|
1st book on PR called "Crystallizing Public Opinion" showing how public can be swayed
|
|
|
What happened in 1430? (1490)
|
movable type created by Gutenberg (printing press)
|
|
|
What is advertising?
|
paid, non-personal communication from an identified sponsor using mass media to persuade or influence an audience
|
|
|
What does advertising do?
|
- can reduce cost of goods through competition and more product sales
- aims at differentiating products - makes life easier for consumer, but has social cost - manipulates consumer spending |
|
|
What was the literacy rate in the US b/w 1800-1900?
|
10% went to 90% declared
|
|
|
What was the primary purpose of early radio programming?
|
first instantanious national medium increasing info. flow and mass adv.
|
|
|
Who was John Peter Zenger?
|
printer of New York Weekly Journal imprisoned by the crown for seditious libel against royal gov. of NY defended by Andrew Hamiltion using truth as a defense
|
|
|
Who wrote Uncle Tom's Cabin?
|
Harriet Beecher Stowe
|
|
|
How many book titles were published in the 1st 70 yrs. of printing?
|
30,000 approx.
|
