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10 Cards in this Set

  • Front
  • Back
should allow a company to perform the value creation functions at lower cost or in a way that allows for differentiation and premium price
corporate-level strategy
corporate level strategy is used to identify: 3
businesses or industries (compete)
value creation activities
methods to enter or leave businesses or industries
__ involves taking a distinctive competency developed by a business unit in 1 industry, implanting it in a business unit operating it in another industry
transferring competencies across industries
taking a distinctive competency in one business unit in one industry and using it to create a new business unit in a different industry
leveraging competencies
arise when a company's business units are able to realize cost saving advantages
economies of scope
__ to differentiate products and expand product lines in order to satisfy customers' needs for a package of related products
using product bundling
__ by holding in check a competitor that has either entered the industry or has the potential to do so
managing rivalry
__ skills that transcend individual functions or business units

skills of top managers
general organizational competencies
related vs unrelated diversification
unrelated- entry into industries that have no obvious connection to any company's value chain activities in its present industry
3 entry strategies to implement the multi-business model
internal new ventures, acquisitions, joint ventures