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10 Cards in this Set
- Front
- Back
should allow a company to perform the value creation functions at lower cost or in a way that allows for differentiation and premium price
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corporate-level strategy
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corporate level strategy is used to identify: 3
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businesses or industries (compete)
value creation activities methods to enter or leave businesses or industries |
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__ involves taking a distinctive competency developed by a business unit in 1 industry, implanting it in a business unit operating it in another industry
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transferring competencies across industries
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taking a distinctive competency in one business unit in one industry and using it to create a new business unit in a different industry
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leveraging competencies
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arise when a company's business units are able to realize cost saving advantages
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economies of scope
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__ to differentiate products and expand product lines in order to satisfy customers' needs for a package of related products
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using product bundling
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__ by holding in check a competitor that has either entered the industry or has the potential to do so
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managing rivalry
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__ skills that transcend individual functions or business units
skills of top managers |
general organizational competencies
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related vs unrelated diversification
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unrelated- entry into industries that have no obvious connection to any company's value chain activities in its present industry
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3 entry strategies to implement the multi-business model
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internal new ventures, acquisitions, joint ventures
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