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14 Cards in this Set
- Front
- Back
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functional level strategies
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strategies aimed at improving the effectiveness of a company's operations
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economies of sale
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unit cost reductions associated with a large scale of output
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dis economies of scale
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unit cost increases associated with a large scale of output
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learning effects
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cost savings that come from learning by doing
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labor productivity
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learn by repetition how to best carry out the task
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management efficiency
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learn over time how to best run the operation
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the experience curve
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the systematic lowering of the cost structure and consequent unit cost reductions that occur over the life of a product
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mass customization
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ability to use flexible manufacturing technology to reconcile two goals
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materials management
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the activities necessary to get inputs and components to a production facility, through the production process, and through the distribution system to the end user
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Research and development
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boost efficiency by designing products that are easy to manufacture
lower cost by pioneering process innovations |
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quality as reliability
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they do the jobs they were designed for and do it well
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quality as excellence
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perceived by customers to have superior attributes
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innovation can be imitated
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so it must be continuous
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building competencies in innovation (5)
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building skills in basic research
project selection and management achieving cross functional integration using product development teams partly parallel development process |
