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4 Cards in this Set
- Front
- Back
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Type of activities corporations need in emerging markets
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1. Throwing accurately
2. Jumping in 3. Running the distance |
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Activity type 1: Throwing accurately
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1. Aim at the right opportunities
2. Surgically target urban growth clusters 3. Anticipate moments of explosive growth 4. Carefully balance local relevance and global scale 5. Utilize rich data sources to guide such efforts |
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Activity type 2: Jumping in
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1. Face the potential for big gains and losses
2. Moments of truth: aggresively redeploying resources to seize nacent opportuntities, creating product portfolios, crafting brands, building a go-to-market system that delivers what emerging market consumers need, when they want it 3. Success demands cutting-edge technology and aggressive investment in processes tailored to local conditions |
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Activity type 3: Running the distance
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1. It's a long term challenge
2. Rethink structures and management processes to move nimbly in unfamiliar environments while retaining scale advantages 3. Fashion new models to attract, retain, and develop scarce emerging market talent and forge new relationships with stakeholders to build sustainable businesses |
