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10 Cards in this Set

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The period from 1900 to 1950 saw the development of four schools of thought on marketing. What are these schols?
(1) The commodity school
(2) The functional school
(3) The institutional school
(4) The regional school
The .... school emphasised production.
commodity
The ... school focused on marketing ... from transportation to ...
functional
functions
selling
During the mid-1960's there was the increasing study of ... through economic psychology.
behaviour.
What subject studies consumer behaviour?
economic psychology
What are McCarthy's 4 P's?
Product
price
promotion
pacement (placement or distribution)
Traditionally 'prdoduct' has been called a 'good'. Now it is redifined and considered as what?
as a collection of features and benefits taht provide customer satisfaction.
Marketing and business operate together within environments. What are the two enviromental forces that operate in marketing.
Micro enviormental forces and Macro enviormental forces.
What are micro enviromental foces.
These are the forces related to the micro environment, which is the organizational environment: employees of the organisation; trade unions; the local community; local governments; suppliers etc.
What are macro enviromental forces?
These are the overall enviromental issues that can affect industries and organizations: politics, pressure groups, terroism.