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10 Cards in this Set
- Front
- Back
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The period from 1900 to 1950 saw the development of four schools of thought on marketing. What are these schols?
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(1) The commodity school
(2) The functional school (3) The institutional school (4) The regional school |
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The .... school emphasised production.
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commodity
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The ... school focused on marketing ... from transportation to ...
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functional
functions selling |
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During the mid-1960's there was the increasing study of ... through economic psychology.
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behaviour.
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What subject studies consumer behaviour?
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economic psychology
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What are McCarthy's 4 P's?
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Product
price promotion pacement (placement or distribution) |
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Traditionally 'prdoduct' has been called a 'good'. Now it is redifined and considered as what?
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as a collection of features and benefits taht provide customer satisfaction.
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Marketing and business operate together within environments. What are the two enviromental forces that operate in marketing.
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Micro enviormental forces and Macro enviormental forces.
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What are micro enviromental foces.
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These are the forces related to the micro environment, which is the organizational environment: employees of the organisation; trade unions; the local community; local governments; suppliers etc.
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What are macro enviromental forces?
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These are the overall enviromental issues that can affect industries and organizations: politics, pressure groups, terroism.
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