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25 Cards in this Set

  • Front
  • Back
Ritzer's 3 motor forces of Globalization:
McDonaldization
Capitalism
Americanism
McDonaldization can be seen where?
Everywhere:
-Travel
-Healthcare
-Education
-Restaurants
-etc
McDonaldization is based off of focus on _____________.
Rationalization
Ritzer's 4 Dimensions of McDonaldization:
1. Efficiency
2. Calculability
3. Predictability
4. Control
Ritzer's Dimension of McDonaldization called Efficiency means:
The best, quickest means to an end. Doing the least amount of movements to complete a task in order to speed up production.

Most efficient if a company can use unpaid labour such as Online Banking, ATMs, or self checkouts.
Ritzer's Dimension of McDonaldization called Calculability means:
Increasing the quantitative aspects, bigger is better, but also cheaper.

Focus on quantity over quality so poor quality can be a factor here.

A perfect example of this is Costco where you buy large amounts of a product for a low cost but it is not always as good of quality as if you had gone somewhere more specialized.
Ritzer's Dimension of McDonaldization called Predictability means:
This is knowing what you are getting no matter what location of a store you go to.

McDonald's in Japan serve the same burgers as you can get in Canada or the US. Burgers are served the same, servers treat you the same, and restaurants (for the most part) are decorated and laid out the same way.
Ritzer's Dimension of McDonaldization called Control means:
This refers to both the control over workers and customers.

Processing Customers as quickly as possible through the use of rules (eg. line up in front of cash register), set menus (you can't just order whatever you want, it has to be offered), and technology.
The emergence of McDonaldization comes from what 3 factors?
- Ford's Assembly lines: Taylor's time & motion studies, scientific management (maximizing efficiency with minimum waste)

- Efficiency leads to Max profits: you do this by reducing movements to speed up production

- Standard tools & techniques in order to pump out product faster, cheaper, and more standardized.
What are the advantages of McDonaldization?
- Variety of goods
- No geographic barriets of consumption
- Quick, fits lifestyles
- affordable, consistent
safe, predictable environments (eg. shopping malls)
- No discrimination
- Diffuses Innovations (you don't need to come up with something new to be successful, just copy and paste eg. another Tim Horton's or McDonalds)
McDonaldization is Successful because (3 reasons):
1. Highly Profitable
2. Liked (efficiency)
3. Suits Changing needs of Modern Society
Examples of McDonaldized Education:
- Campus food courts
- Multiple Choice Tests (no need to think!)
- Emailed Questions to profs (instead of talking to them the week before assignment is due)
- Web Course Notes
- Anonymous Evaluations
Negatives of McDonaldization:
- Waste, pollution
- Unhealthy food
- Dehumanizing work
- Illusions, pseudo-events (eg. false fraternization with workers)
- Disenchanchants the world (eg. Disney creating magic! that is mass produced and false :(
-
Three types of cages associated with McDonaldization:
Iron Cage
Velvet Cage
Rubber Cage
The Velvet Cage of McDonaldization:
individual sees McDonaldization as just something they grew up with so they like it, it's comfortable for them.

- automate me!

You don't like it but you can't get out.
The Iron Cage of McDonaldization:
Individual sees McDonaldization as cold, hard, and inescable.

They don't like it but they can't get out/away from it.
The Rubber Cage of McDonaldization:
Individual sees McDonaldization as a cage with rubber bars they can bend in order to step outside when they choose to.

They have a choice about when they want to participate in the good and bad of McDonaldization.

eg. Shopping at a farmer's market rather than a supermarket.
Globalization is:
When local/national economics, politics, or culture exchange to global ones
The overall effect of Globalization on Modern Society:
global networks (communication, transportation, economy, and trade) become controlled by Trans National Corporations.

The average citizen becomes nothing more than a consumer.
Ritzer's Globalization of Nothing means:
diffusion of centrally controlled social forms which have no distinctive content or culture.
Ritzer's Something:
locally produced and controlled products which are richer in distinct content. (eg. a Family Diner)
Ritzer's 4 Types of the Globalization of Nothing:
1. Non-Places (malls)
2. Non-Things (mass produced brands)
3. Non-People (McJobs)
4. Non-Services (ATMs)
Ritzer's 2 Forms of Globalization:
Glocalization
Grobalization
Ritzer's Glocalization refers to:
A positive form of Globalization in which local products get distributed globally which creates new diversity in other areas all over the world
Ritzer's Grobalization refers to:
A negative form of Globalization in which corporations seek power and profits by expanding their business and imposing their culture (which is so mass produced and saturated it becomes Nothing) on other areas thereby destroying the local culture.