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14 Cards in this Set
- Front
- Back
Social Learning Theory
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-Bandura 1977
-Learning takes place in a social setting -Encourage Traveling |
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Reciprocal Determanism
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-Relationship between people, behavior and environment
-The Nature and nurture interaction -20% environmental factors -External Influence |
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What does behavior depend on?
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A persons self efficacy, self confidence and outcome of expectations
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Observational Learning and Modeling
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-Learning by watching others and copying their behavior
-Modeling is influenced by the degree of attention paid to the model |
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Source Credibility
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What is the credibility to the people that model to us
-Hovman and Weis studied credibility |
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Hovman and Weis
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-Studied Credibility
-Measured high and low credible people -Graphed attitude over time -Slipper effect - High and low end up with same credibility |
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Slipper Effect
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High and Low end up with same credibility
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Complexity of the Behavior
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-Inverse relationship
-Higher complexity = Lower learning |
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Expectations
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-End point(outcome)
-People behave because of the results they expect. This in turn is moderated by mastery experience, vicarious experience and verbal persuasion |
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Expectancies
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-The values we place on outcomes when the value maximises positive results & minimizes a negative one, we are likely to act
-Learn value from culture -Our health |
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Emotional Arousal
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-Certain situations people become fearful and become defensive
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Behavior Capability
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-The knowledge and skills needed to engage in a particular behavior
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Reinforcement
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-The rewards or punishments for doing something
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Locus of Control
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-Ones Belief regarding ones personal power over life events
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