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11 Cards in this Set
- Front
- Back
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CHTML
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Stands for Compact Hypertext Markup Language, and is a version of HTML for mobile devices and other limited hardware.
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Click-to-call
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A function which allows the Mobile user to click on a link to make a telephone call.
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Conversion
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When a user clicks on a PPC ad and goes on to complete an anticipated goal.
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PPC
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Stands for Pay per Click. Also known as Paid Search, PPC ads are the sponsored results for products or services on SERPs. These ads are only paid for when they are clicked, not when they are displayed.
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SEM
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Stands for Search Engine Marketing, comprised of PPC and/or SEO marketing tactics.
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SEO
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Stands for Search Engine Optimisation. Also known as Natural Search, SEO is about building or tweaking a website to increase the search engine ranking, and ultimately the amount of traffic to it from search engines.
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SERP
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Stands for search engine Results Page.
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Spider
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A piece of search engine software which reads, reviews and indexes websites periodically for PPC and SEO search results.
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W3C
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Stands for The World Wide Web Consortium. W3C have been the leaders in Web standards and best practices for a long time and have now expanded to include the mobile Web.
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WML
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Stands for Wireless Markup Language and was created to be used for content creation on mobile devices.
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XHTML
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Stands for eXtensible HyperText Markup Language. XHMTL bridges the gap between HTML and XML.
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